By The BBC has seemingly scaled back plans for its Gary Barlow Day, following complaints that it was over-promoting the Take That star.
Earlier this week, scheduling on the BBC website outlined appearances on Ken Bruce and Steve Wright's radio shows, as well as the broadcast of a concert from the BBC Radio Theatre and an 'Ask Gary' online Q&A.
"This is no ordinary performance - throughout the day, you can listen, watch and interact with a bona fide national treasure - before seeing him perform in concert," the website originally read.
According to the updated listing, the appearance on Wright's show has now been dropped, as has the Q&A, while the language has also changed in describing the programming.
It now more simply reads: "On Wednesday 11 December we welcome Gary Barlow to BBC Radio 2.
"You can listen and watch Gary performing In Concert, live from the BBC Radio Theatre."
A BBC spokeswoman told The Guardian: "It is not unusual for an artist of broad appeal to appear on a range of programmes that reach different audiences, this is entirely in keeping with our editorial guidelines.
"We expect to be judged on content we have actually broadcast, rather than in advance of broadcast.
"However, we are careful to make sure the amount of coverage given to any artist is appropriate and we will always monitor our plans to ensure this remains the case."
A BBC Complaints ruling found that the corporation's promotion of U2 in 2010 was excessive and its 'U2 = BBC' logo "gave an inappropriate impression of endorsement".
The same year, the BBC Trust ruled that BBC Radio 1's Harry Potter Day gave undue prominence to the release of Harry Potter and the Half-Blood Prince.
Barlow last month released his fourth studio album Since I Saw You Last.
