KMBC 9 News will launch a new one-hour 4 p.m. newscast beginning April 25 on KMBC. That same day will feature the expansion of KMBC's half-hour late newscast on KCWE to a full hour.The launch and expansion of the two newscasts extends KMBC’s weekly commitment to local news, weather and sports coverage to 51 hours.“KMBC has built a strong reputation as a leader in local news coverage,” said Sarah Smith, KMBC/KCWE President and General Manager. “Our viewers expect convenient access to credible and relevant news and information. The launch of our new 4 p.m. newscast will provide them with another opportunity to receive the important local news content they want and deserve. The expansion of KMBC 9 News at 9 p.m. on KCWE to one hour will allow us to extend the depth of our coverage and deliver more news and weather.”“Important stories break throughout the day in Kansas City and these additional hours of coverage give us more opportunities to connect local viewers to what’s happening now,” said Sherrie Brown, KMBC 9 News Director. “Viewers count on us to deliver more of what they need and value from journalists they know and trust. Our news expansion efforts are a natural extension of our promise to keep viewers informed around the clock, whether it’s on our air, or streamed on KMBC.com and our mobile apps. It’s convenient access to important news, weather and information, any time, any place.”The launch of KMBC’s new 4 p.m. newscast will change KMBC’s afternoon programming line-up effective April 25. ABC’s "General Hospital" at 1 p.m. will be followed by "Steve Harvey" at 2 p.m. and "Ellen" at 3 p.m. The addition of "KMBC 9 News at 4 p.m." will expand KMBC’s coverage of early evening local and national news to two and a half hours.KMBC 2016 Mon.-Fri. afternoon and early evening program schedule:12 p.m. - "The Chew"1 p.m. - "General Hospital"2 p.m. - "Steve Harvey"3 p.m. - "Ellen"4 p.m. - "KMBC 9 News at 4 p.m."5 p.m. - "KMBC 9 News at 5 pm."5:30 p.m. - "ABC World News with David Muir"6 p.m. - "KMBC 9 News at 6 p.m."All of KMBC’s newscasts are available on-air, through cable and satellite providers and streaming live on KMBC.com, the KMBC 9 News app and NewsON.ABOUT KMBC-TVKMBC is affiliated with the ABC television network, with viewer ratings that consistently rank among the most popular ABC television stations in America. KMBC 9 News is Kansas City’s market leader in local news, weather and sports coverage. Through the years, KMBC 9 News has been recognized as Best Newscast and honored for breaking news, investigative reporting and weather coverage with the prestigious Emmy and Edward R. Murrow awards. The latest news, weather and community information is available from KMBC 9 News 24 hours a day on KMBC.com and our free news and weather apps.ABOUT HEARST TELEVISION Consistently ranking among Hearst Television, a national multi-media company, owns and operates 30 local television stations and two local radio stations, serving 26 television markets across 39 states, and reaching approximately 21 million U.S. television households. The company broadcasts more than 60 video channels, featuring local and national news, weather, information, sports and entertainment programming, and local community service-oriented programs. The stations operate digital on-line and mobile platforms, reaching more than 25 million monthly unique visitors that extend the company’s brands and content to local, national and international audiences. Hearst Television is recognized as one of the industry's premier companies, and has been honored with numerous awards for distinguished journalism, industry innovation, and community service. Hearst Television is a wholly owned subsidiary of Hearst