PPC--porn, pills, and casinos -- Getting to the what we really think -- Prom in January -- Failed resolutions & the false hope syndrome -- Celebrity worship syndrome -- What are you afraid of? : and other telling questions -- Web who.0 -- Data rocks and the television-Internet connection -- Women wrestlers and arbitraging financial markets -- Finding the early adopters -- Super-connectors and predicting the next rock star -- Epilogue : who we are and why it matters
Includes bibliographical references (p. [205]-209) and index
An Internet analyst responsible for monitoring the aggregate online research of more than ten million users every day shares insights into how people use the Web, navigate, and search for information, and explains how his work can help businesses to target consumer trends