A new study shows customers willing to pay up to 20% more across industries after positive customer service interactions on Twitter. We reveal the research and share tips for maximizing your customer service interactions on Twitter.

A deep dive into the user research we conducted with video creators and their fans as we set out to build Twitter Engage.

We partnered with the research firm Research Now to gather insights on how people discover businesses on Twitter and the valuable actions they take.

Women and millennials on Twitter say their votes are still up for grabs in next week’s Australian Federal election

The 2016 Summer Olympics are the first Summer Games since 1996 to be live in the same time zone as the United States. This offers US brands a unique experience to connect with customers.

To better understand the effectiveness of Twitter advertising for movies, we recently worked with Neustar MarketShare, a company that specializes in advanced marketing analytics (@MarketShareCo) to conduct a Marketing Mix Modeling (MMM) study for domestic (US & Canada) film releases.

Twitter enables agencies to tap into real audiences for live research in the US.

Learn what an active, highly engaged user group gaming enthusiasts are on Twitter and how you can use Twitter to connect with and convert this valuable audience segment prior to #E32016.

A closer look at how Aussies are using Twitter to help shape their vote in the 2016 Federal Election.

Research shows the measurable effect influencers have on branding campaigns and reveals just how much influencer Tweets are driving consumers’ purchasing decisions. Accounts to follow: @JoinNiche