Beer in Hungary
Euromonitor International's Beer in Hungary market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts illustrate how the market is set to change.
Buy online to access strategic market analysis and an interactive statistical database of volume and value market sizes including on-trade and off-trade, company and brand shares, distribution and pricing data.
Tables: 63 | Publication date: Jan 2010
Why buy this report
- Get insight into trends in market performance
- Pinpoint growth sectors and identify factors driving change
- Identify market and brand leaders and understand the competitive environment
Product coverage
Dark Beer; Lager; Lager by Origin; Low/Non- Alcohol Beer; Stout
Table of contents
ALCOHOLIC DRINKS IN HUNGARY : MARKET INSIGHT
EXECUTIVE SUMMARY
Alcoholic drinks market declines in total volume terms
Competition intensifies as demand drops off
Growth of the premium segment continues
Majority of alcoholic drinks products are sold in hypermarkets
Slow growth of the market is forecast
KEY TRENDS AND DEVELOPMENTS
Domestic economy being hit hard by the crisis
Tax increase drives alcohol prices up
Off-trade to further benefit from crisis
Premium segment still growing
Specialist retailers
Merger and acquisition activity
LEGISLATION
TAXATION AND DUTY LEVIES
Table 1 Taxation and Duty Levies on Alcoholic Drinks 2009
Table 2 Typical Wholesaler and Retailer Off-trade Mark-ups by Selected Sectors 2009
Table 3 Selling Margin of a Typical Beer Brand 2009 - Borsodi
Table 4 Selling Margin of a Typical Wine Brand 2009 - Tokaji
Table 5 Selling Margin of a Typical Spirits Brand 2009 - Royal
Table 6 Number of On-trade Establishments by Type 2004-2008
Table 7 Number of Breweries 2003-2008
OPERATING ENVIRONMENT
MARKET INDICATORS
Table 8 Retail Consumer Expenditure on Alcoholic Drinks 2004-2009
MARKET DATA
Table 9 Sales of Alcoholic Drinks by Sector: Total Volume 2004-2009
Table 10 Sales of Alcoholic Drinks by Sector: Total Value 2004-2009
Table 11 Sales of Alcoholic Drinks by Sector: % Total Volume Growth 2004-2009
Table 12 Sales of Alcoholic Drinks by Sector: % Total Value Growth 2004-2009
Table 13 Sales of Alcoholic Drinks by Sector by On-trade vs Off-trade Split: Volume 2009
Table 14 Sales of Alcoholic Drinks by Sector by On-trade vs Off-trade Split: Value 2009
Table 15 Sales of Alcoholic Drinks by Sector by On-trade vs Off-trade Split: % Volume 2009
Table 16 Sales of Alcoholic Drinks by Sector by On-trade vs Off-trade Split: % Value 2009
Table 17 Company Shares of Alcoholic Drinks by Global Brand Owner 2005-2009
Table 18 Off-trade Sales of Alcoholic Drinks by Distribution Format: % Value Analysis 2009
Table 19 Off-trade Sales of Alcoholic Drinks by Sector and Distribution Format: % Volume Analysis 2009
Table 20 Forecast Sales of Alcoholic Drinks by Sector: Total Volume 2009-2014
Table 21 Forecast Sales of Alcoholic Drinks by Sector: Total Value 2009-2014
Table 22 Forecast Sales of Alcoholic Drinks by Sector: % Total Volume Growth 2009-2014
Table 23 Forecast Sales of Alcoholic Drinks by Sector: % Total Value Growth 2009-2014
DEFINITIONS
Summary 1 Research Sources
LOCAL COMPANY PROFILES - HUNGARY
AGARDI PALINKAFOZDE KFT - ALCOHOLIC DRINKS - HUNGARY
STRATEGIC DIRECTION
KEY FACTS
Summary 2 Agardi Palinkafozde Kft: Key Facts
Summary 3 Agardi Palinkafozde Kft: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
Summary 4 Agardi Palinkafozde Kft: Production Statistics 2008
COMPETITIVE POSITIONING
Summary 5 Agardi Palinkafozde Kft: Competitive Position 2009
BORSODI SöRGYáR ZRT - ALCOHOLIC DRINKS - HUNGARY
STRATEGIC DIRECTION
KEY FACTS
Summary 6 Borsodi Sörgyár Zrt: Key Facts
Summary 7 Borsodi Sörgyár Zrt: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 8 Borsodi Sörgyár Zrt: Competitive Position 2009
TOKAJ KERESKEDOHáZ ZRT - ALCOHOLIC DRINKS - HUNGARY
STRATEGIC DIRECTION
KEY FACTS
Summary 9 Tokaj Kereskedoház Zrt: Key Facts
Summary 10 Tokaj Kereskedoház Zrt: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 11 Summary Tokaj Kereskedoház Zrt: Competitive Position 2008
TöRLEY PEZSGOPINCéSZETI KFT - ALCOHOLIC DRINKS - HUNGARY
STRATEGIC DIRECTION
KEY FACTS
Summary 12 Törley Pezsgopincészeti Kft: Key Facts
Summary 13 Törley Pezsgopincészeti Kft: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
Summary 14 Törley Pezsgopincészeti Kft: Production Statistics 2008
COMPETITIVE POSITIONING
Summary 15 Summary Törley Pezsgopincészeti Kft: Competitive Position 2009
ZWACK UNICUM NYRT - ALCOHOLIC DRINKS - HUNGARY
STRATEGIC DIRECTION
KEY FACTS
Summary 16 Zwack Unicum Nyrt: Key Facts
Summary 17 Zwack Unicum Nyrt: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
Summary 18 Zwack Unicum Nyrt: Production Statistics 2008
COMPETITIVE POSITIONING
Summary 19 Summary Zwack Unicum Nyrt: Competitive Position 2009
BEER IN HUNGARY
HEADLINES
TRENDS
PRODUCTION, IMPORTS AND EXPORTS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR BACKGROUND
Lager price band methodology
Summary 20 Lager by Price Band 2009
SECTOR DATA
Table 24 Sales of Beer by Subsector: Total Volume 2004-2009
Table 25 Sales of Beer by Subsector: Total Value 2004-2009
Table 26 Sales of Beer by Subsector: % Total Volume Growth 2004-2009
Table 27 Sales of Beer by Subsector: % Total Value Growth 2004-2009
Table 28 Sales of Beer by On-trade vs Off-trade Split: Volume 2004-2009
Table 29 Sales of Beer by On-trade vs Off-trade Split: Value 2004-2009
Table 30 Sales of Beer by On-trade vs Off-trade Split: % Volume Growth 2004-2009
Table 31 Sales of Beer by On-trade vs Off-trade Split: % Value Growth 2004-2009
Table 32 Beer: Production, Imports and Exports: Total Volume 2003-2008
Table 33 Beer Exports by Country of Destination: Total Volume 2003-2008
Table 34 Beer Exports by Country of Destination: Total Value 2003-2008
Table 35 Beer Imports by Country of Origin: Total Volume 2003-2008
Table 36 Beer Imports by Country of Origin: Total Value 2003-2008
Table 37 Company Shares of Beer by National Brand Owner 2005-2009
Table 38 Company Shares of Beer by Global Brand Owner 2005-2009
Table 39 Brand Shares of Beer 2006-2009
Table 40 Forecast Sales of Beer by Subsector: Total Volume 2009-2014
Table 41 Forecast Sales of Beer by Subsector: Total Value 2009-2014
Table 42 Forecast Sales of Beer by Subsector: % Total Volume Growth 2009-2014
Table 43 Forecast Sales of Beer by Subsector: % Total Value Growth 2009-2014
