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After setting a Major League Soccer attendance record last season with 30,943 fans per match, Seattle Sounders FC announced Wednesday that it will cap season ticket sales at 32,000 for the coming year.
Less than 1,000 season tickets thus remain for the 2010 season, which begins March 25. A limited number of single-game tickets will also be available for the 18-match home slate.
The club sold 22,000 season tickets last year in its expansion year. While raising that number another 10,000 for the 2010 season, the club does not plan on expanding its Qwest Field seating configuration of about 35,500 used at the end of last year.
The full stadium capacity of 67,000 could be opened up for three still-to-be-announced "international friendly" matches" that are part of the season-ticket package, but regular-season games will be played using only the lower bowl plus one section of seating above the concourse.
Gary Wright, Sounders senior vice president of business operations, said the current seating is "a natural fit without going into the Hawk's Nest, which is part of our X-Box sponsorship."
The other option would be to open up the huge expanse of seats in the upper bowl, but ticket demand doesn't warrant that at this point.
"I think it's important to keep the atmosphere what it is," said Wright, a long-time executive with the Seattle Seahawks before joining the Sounders last season. "If you open up the whole bowl, you don't have that same energy and feeling because you'd have lots of empty seats. And that's just not where we're going to go.
"We'd love to see the sport continue to grow," he said. "We think it can grow and be better. Our goal all along was to plant the flag for the sport in this country and make it relevant and make it where so many fans clamor so much that we have to open up the whole stadium.
"That would be phenomenal. Can it be done? Yes. Is it going to be done tomorrow or overnight? No. But it can get there."
The Sounders are building their business plan toward long-term growth, knowing not all MLS teams have been able to keep up their initial flurry of ticket sales.
"You have to be strategic in how you go about continuing to build it," Wright said. "It's not something we're trying to build for today or last year or even just next year. To me, this has to be sustainable to be part of the culture of people's lives like it is in Buenos Aires and Mexico City and Liverpool."
Sounders owner Joe Roth noted that 96 percent of the team's season ticket holders renewed after last year, a remarkably high number for any sports franchise.
"Our fans demonstrated their passion and commitment to the team by creating one of the best home field advantages in all the MLS," said Roth. "They took their match-day role very seriously."
Wright said he expected an announcement of the international friendly matches in the next several weeks. Last year the Sounders hosted Chelsea and Barcelona, as well as the MLS Cup.
"As soon as we have contracts in hands, we'll announce the friendlies," Wright said. "We're working on some big ones again and we feel good about it."
Preliminary round CONCACAF Champions League and U.S. Open Cup games will be played at Starfire Complex in Tukwila.
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· Levesque cherishes role with Sounders FC
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· Training Camp Day 3: Sounders test their fitness
· Sounders explain why season tickets capped at 32,000
· Ljungberg announces he will return to Sounders
· Rave Green blog
· Prost Amerika
· MLS Net
· Soccer by Ives
· NY Post Extra Time
· Washington Post Soccer Insider
· ESPN Soccernet
· Metro New Toronto
· Bobby McMahon Soccer Blog
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Posted by Internet_Commentator at 1/27/2010 1:09 p.m.
Here's a great way to fill the stadium: have them play a sport other than soccer.