Just over two weeks ago, I talked about more interactive experiences within expanded Tweets and how easy it is for users to discover even more great content on Twitter. The technology behind expanded Tweets -- Twitter cards -- gives developers and publishers a way to tell richer stories on Twitter, directly within Tweets and drive traffic back to their sites. Since launch, we've seen great engagement and more than doubled the number of partners that are part of expanded Tweets, and we continue to add more.
Yesterday we started rolling out a new experience for expanded Tweets that gives partner websites the option to present their content in a more engaging way on Twitter. When users expand Tweets containing links to sites that have opted in to participate, they’ll see content previews, images, videos, and more.
The blue bird has become symbolic of our product and our company. You can find the bird in so many places now — on twitter.com, on mobile phones or tablets, across countless applications and sites that have integrated with the Twitter platform. As Twitter continues to evolve, we think this is the right time to revise the bird.