As people around the world begin to shop for holiday gifts, we’ve created a new holiday advertising guide to help you connect with these shoppers for your most successful season yet.

We partnered with Millward Brown to survey Twitter users about their seasonal shopping behaviors. Learn what they’re looking for from businesses on Twitter, and how you can plan for your biggest holiday season yet.

In this #LEAP we’re getting you ready for the upcoming holiday rush — planning ahead will help you stay organized and optimized.

In this edition of #LEAP we’ll share some resources that will help you understand the benefits and basics of A/B testing.

In this edition of #TweetTip, we share two best practices for targeting markets with examples from small and medium-sized businesses around the world.

In this edition of #BehindTheTweets, meet Matthieu Laporte, who enables small and medium-sized businesses in emerging markets to make the most of Twitter Ads.

This week, #LEAP breaks down omnichannel marketing into manageable strategies and tips for small businesses.

Our self-service ad platform is now available to businesses in more than 200 countries and territories.

This week, #LEAP shares strategies and success stories for customer growth and retention.

In this edition of #BehindTheTweets, meet Sandra Vega, a bilingual marketer working with businesses across the Americas.