To better understand the effectiveness of Twitter advertising for movies, we recently worked with Neustar MarketShare, a company that specializes in advanced marketing analytics (@MarketShareCo) to conduct a Marketing Mix Modeling (MMM) study for domestic (US & Canada) film releases.

Highlights from this year’s 88th Academy Awards.

We examined research that shows a correlation between Twitter activity by film talent and more conversation about a film on Twitter.

Trends and highlights from this year’s Golden Globes show.

Fans, celebrities reminisce about their favourite #DDLJ moments on the iconic movie’s 20th anniversary.

Film lovers from across the globe will be focused on Toronto starting this Thursday as the 40th Anniversary edition of Toronto International Film Festival (@TIFF_NET) kicks off. Twitter has been a top online destination for an inside view of #TIFF from the actors, directors, media, and film lovers who descend on the festival. #TIFF15 will be no exception.

A recap of the top moments from the 2015 Teen Choice Awards.

Our recap of @AmySchumer and Bill Hader’s takeover of the @TwitterAU#Blueroom with the Bond Hipsters

Who, and what, was most talked about at the big geek fest.

Everything you need to enjoy the big weekend on Twitter, Vine and Periscope.