Thursday, June 16, 2016 | By Neil Shah (@npshah), Product Manager, Ads API [02:14 UTC] We’re always looking for ways to improve our precise targeting capabilities to help drive deep engagement and better performance for brands. Just in time for World Emoji Day on July 17, we’re excited to announce the availability of emoji keyword targeting for Twitter Ads! According to the Oxford Dictionary, the 2015 Word of the Year was none other than: Read more... |
Wednesday, June 15, 2016 | By Joel Lunenfeld (@joell), VP Global Brand & Creative Strategy [21:33 UTC] Join Twitter as we #GoLive to bring you unskippable creativity all week from Cannes Lions. Read more... |
Thursday, June 9, 2016 | By Taranjeet Singh (@taranjeet24), Business Head, Twitter India [10:22 UTC] Kingfisher and Twitter launch reach 85,000 fans with one of the biggest personalised campaigns on the platform Read more... |
Friday, June 3, 2016 | By Andrew Bragdon (@AndrewBragdon), Revenue Product Manager [14:00 UTC] We are now testing Promoted Tweet Carousel with select marketers globally. Promoted Tweet Carousel is a new ad unit that helps marketers tell their brand’s story using Tweets from the brand or users. Read more... |
Wednesday, June 1, 2016 | By Jacob Petrie (@jaakkosf), Partner Engineering Manager [18:54 UTC] Open-source libraries to accelerate your migration to version 1 of the Ads API. Read more... |
Thursday, May 19, 2016 | By Rebecca Resnick (@BecRes), Senior Product Manager, Revenue [16:00 UTC] The Twitter Audience Platform is now generally available to all advertisers in all regions. Read more... |
Wednesday, May 11, 2016 | By The Twitter Ads Team (@TwitterAds) [18:07 UTC] Download the Twitter Ads Video and Brand Playbook for detailed insights and best practices on building your brand on Twitter. Read more... |
Wednesday, March 30, 2016 | By Sridhar Iyer (@iamsridhar), Engineering Manager, Core Ads [20:05 UTC] “Adaptive quality factor” is a technique used to make the ad server resilient and scalable, and at the same time achieve revenue optimality. Read more... |
Monday, March 21, 2016 | By Grant Baxter (@gnhbaxter), Brand Strategy, Australia [00:55 UTC] After launching Moments in Australia earlier this month, we’re now rolling out Promoted Moments with selected brand partners. Read more... |
Sunday, March 20, 2016 | By Joel Lunenfeld (@joell), VP of sales strategy [21:00 UTC] The top 10 ways marketing has changed on Twitter over the past 10 years Read more... |
