Emoji keyword targeting is now available via the Ads API.

This post explores how we worked with the International Committee of the Red Cross (ICRC) and created a sample Engagement API client to better measure - and improve - the performance of the organization’s campaign efforts on Twitter.

At its core, Twitter is a real-time public broadcast channel. These characteristics make Twitter a natural platform for public safety communication and early-warning systems. During serious state-wide Texas rains and flooding over the 2015 Memorial Day Weekend, Twitter organically emerged as the go-to communication channel for the United States Geological Survey (USGS) and other federal, state and local agencies. As widespread power outages occurred, Twitter became an essential source for up-to-date meteorological data and agency announcements.

Open-source libraries to accelerate your migration to version 1 of the Ads API.

Learn how Affinio uses Gnip in conjunction with their Ads API integration to improve performance of their Ad targeting products.

Prepare your products for upcoming changes to how characters are counted in Tweets.

On June 1, the Twitter API will start returning larger images for each of the defined sizes. To benefit from the change and avoid a regression in image quality, Twitter Kit for iOS users should update to v2.0 or v1.15.3.

New platform products enabling publishers and third-party developers to publish images accessible to the visually impaired.

We’re excited to announce that our Ads API will begin to be versioned for all changes in behavior.

Through a wide range of innovative partnerships with leading Indian businesses, Twitter is a useful way to get things done in your daily life - from booking appointments to recharging your mobile phone account to checking your bank account balance to finding the best airfare deals.