To better understand the effectiveness of Twitter advertising for movies, we recently worked with Neustar MarketShare, a company that specializes in advanced marketing analytics (@MarketShareCo) to conduct a Marketing Mix Modeling (MMM) study for domestic (US & Canada) film releases.

Twitter enables agencies to tap into real audiences for live research in the US.

Learn what an active, highly engaged user group gaming enthusiasts are on Twitter and how you can use Twitter to connect with and convert this valuable audience segment prior to #E32016.

A closer look at how Aussies are using Twitter to help shape their vote in the 2016 Federal Election.

Research shows the measurable effect influencers have on branding campaigns and reveals just how much influencer Tweets are driving consumers’ purchasing decisions. Accounts to follow: @JoinNiche

Industry experts share their perspectives at our recent #TwitterForTech event

Our recent study of over 3,000 Promoted Tweets revealed insights into crafting effective direct response Tweet copy that drives more response.

Twitter studied both Twitter users and non-users across five consumer electronics categories, ranging from wide adoption to early adoption, and discovered eight important new insights into technology purchase behavior as it relates to category maturity on Twitter.

Research shows that TV viewers who engage on Twitter are more likely to remember and respond favorably to commercials, especially if they expressed emotions while Tweeting.

We examined research that shows a correlation between Twitter activity by film talent and more conversation about a film on Twitter.