Functionality in API vs Twitter UI

Differences in Functionality between Ads API and Twitter Ads UI

A rough summary of functionality that is incongruent between the Ads UI and API. This list may be incomplete and is subject to change.

Available in the Twitter Ads UI but not in the Ads API

  • Campaign drafts
  • Localized error messages
  • Mobile App Promotion (MAP) on the Twitter Audience Platform (formerly TPN)
  • Minute granularity for stats
  • Promoted Trends (PTr)
  • Scheduled Tweets - both creating and viewing

Available in the Ads API but not in the Twitter Ads UI

  • Multiple line items per campaign (Ad Groups)
  • Video View Retargeting
  • All age targeting buckets are supported (see enums for more information)