The Audience API from Gnip helps you instantly understand the audience behind any topic, any conversation, any influencer, or any event on Twitter.

Twitter is where the world’s most influential people connect with each other and with the wider social media community in a way that’s never been possible before. Politicians, sports stars, actors, musicians, and many others are vibrant participants in a huge range of discussions. In fact, 82% of world leaders are on Twitter. But until recently, it has been challenging for financial market participants to join in the conversation.

This August we announced the general availability of our new Gnip 2.0 APIs and laid out the plan to sunset all Gnip 1.0 endpoints on December 1, 2016.

We’re happy to report that many Gnip customer are now using the 2.0 endpoints, and enjoying the enhancements that come with them.

This week we announced the general availability of all Gnip 2.0 products. As part of that announcement we introduced the Klout 2.0 Enrichment - a new, enhanced version of our Klout Enrichment.

In December, we announced that we were building Gnip 2.0 — enhanced versions of our core Gnip APIs built with rich new data available in Twitter systems. Today we are excited to announce that 2.0 versions of our full suite of real-time and historical Gnip products are now generally available and ready for all customers to start using.

Financial analysts, traders and market professionals globally are increasingly using Twitter to stay abreast of the market and make critical decisions. This is the second in a series of blog posts in which we aim to cover some of the ways that Twitter data is being used by a variety of financial market participants. In the first post we discussed fundamental and consumer analysis.

Gnip’s new Audience API is now GA and incorporates a number of customer-requested updates that ease the creation of custom audiences while maintaining a high degree of protection for individual user privacy.

This post explores how we worked with the International Committee of the Red Cross (ICRC) and created a sample Engagement API client to better measure - and improve - the performance of the organization’s campaign efforts on Twitter.

At its core, Twitter is a real-time public broadcast channel. These characteristics make Twitter a natural platform for public safety communication and early-warning systems. During serious state-wide Texas rains and flooding over the 2015 Memorial Day Weekend, Twitter organically emerged as the go-to communication channel for the United States Geological Survey (USGS) and other federal, state and local agencies. As widespread power outages occurred, Twitter became an essential source for up-to-date meteorological data and agency announcements.

Gnip’s Engagement API brings new measurement opportunities to organic Twitter content by surfacing impression counts, URL clicks, hashtag clicks, video views, and more valuable metrics across all your customers’ owned accounts.