Starting today, we are offering brands an immersive and personalised way to integrate their campaigns into video via Custom Hearts on live and on-demand Periscope video. As video continues to play a prominent role in brands’ campaigns and content strategy, activating Custom Hearts is a new way for brands to visually and natively amplify their campaigns within live video.

Starting today, we are offering brands an immersive and personalized way to integrate their campaigns into video via Custom Hearts on live and on-demand Periscope video. As video continues to play a prominent role in brands’ campaigns and content strategy, activating Custom Hearts is a new way for brands to visually and natively amplify their campaigns within live video.

As video viewership on Twitter continues to grow, video has become an increasingly important channel for publishers, creators and brands to reach their audiences. Today, we’re introducing a new opportunity for publishers and creators to monetize their content, and for brands to advertise against it, with pre-roll ads on Periscope video within Twitter.

In a world first for a department store and first for any Aussie brand, @Myer used Live 360 video to broadcast last night’s Myer Autumn Winter Fashion Launch on Twitter and Periscope, reaching over 100,000 viewers and receiving 30,000 “hearts” in just 12 hours.

Tennis fanatics will be able to catch Seven West Media’s live and exclusive video highlights from the #AusOpen on Twitter.

Today, we’re introducing a new way to see what’s happening on Twitter – through live 360 video.

Starting today, you can check out live, interactive 360 videos from interesting broadcasters and explore what’s happening with them. You’ll be able to get an inside look with well-known personalities and go behind the scenes at exclusive events.

Live video is the most immersive way to experience what’s happening around the world. From protests and monumental moments to celebrations and things that make us LOL, we’re making it easier for you to broadcast live video - straight from Twitter.

Live video is the most immersive way to experience what’s happening around the world. From protests and monumental moments to celebrations and things that make us LOL, we’re making it easier for you to broadcast live video - straight from Twitter.

Twitter is introducing new ways to monetise Periscope content through the Amplify program

Incredible moments are shared, discovered and discussed live on Twitter and Periscope every day, and live video is enriching how we experience and participate in those events as they happen. Today, we are introducing a new way for brands to join and add to the Twitter conversation using live video broadcasts and highlights from Periscope.