Psychological Bulletin
2000, Vol. 126, No. 3, 347-374
Copyright 2000 by the American Psychological Association, Inc.
0033-2909/0045.00 DOI: 10.1037//0033-2909.126.3.347
Gender Differences in Erotic Plasticity:
The Female Sex Drive as Socially Flexible and Responsive
Roy F. Baumeister
Case Western Reserve University
Responding to controversies about the balance between nature and culture in determining human
sexuality, the author proposes that the female sex drive is more malleable than the male in response to
sociocultural and situational factors. A large assortment of evidence supports 3 predictions based on the
hypothesis of female erotic plasticity: (a) Individual women will exhibit more variation across time than
men in sexual behavior, (b) female sexuality will exhibit larger effects than male in response to most
specific sociocultural variables, and (c) sexual attitude-behavior consistency will be lower for women
than men. Several possible explanations for female erotic plasticity are reviewed, including adaptation to
superior male political and physical power, the centrality of female change (from no to yes) as a
prerequisite for intercourse, and the idea that women have a milder sex drive than men.
of its efforts to exploit and subjugate women (see, e.g., Kitzinger,
Sex and mating seem to be accomplished in a fairly straightforward, predictable, even routine manner in many species of ani-
1987). Although social constructionists do not deny that there may
mals. Human sexuality, in contrast, has long been recognized as a
be certain biological foundations to sexuality, they emphasize
rich, confusing tangle, in which biological drives, sociocultural
culture and social influence as the decisive factors in explaining
meanings, formative individual experiences, and additional un-
human sexuality.
known factors play powerful roles. Among the most basic unre-
Essentialist theories, in contrast, propose that there are true and
solved questions about human sexuality is that of the relative
definite forms of sexuality that remain constant, even though situa-
contributions of nature and culture: Does sexual response depend
tional factors may occasionally interfere with or shape their expres-
primarily on sociocultural factors such as meanings, context, re-
sion. As DeLamater and Hyde (1998) emphasized, evolutionary and
lationship
status, communication,
norms, and rules—or is it
sociobiological analyses of sexuality fall in this category, for they
mainly determined by hormones, genes, and other biological pro-
explain sexuality in terms of innate motivational patterns that have
cesses? Even in recent decades, theories about human sexual desire
evolved to suit the reproductive contingencies of males and females
have differed radically in their relative emphasis on nature and
so as to maximize the passing on of each person's genes (see, e.g.,
culture. To be sure, hardly any theorist goes to the extreme of
Buss & Schmitt, 1993). Some of these theories treat culture as a
insisting that either nature or culture is totally responsible for
system adapted to accommodate the innate biological patterns (see,
determining the human sex drive, but the compromise formula-
e.g., Symons, 1995). hi any case, biology, not culture, is featured as
tions differ widely in their relative emphasis.
the main source of causal explanations.
The two most influential theories about sexuality have been the
The present article offers yet another conceptualization of the
social constructionist and the essentialist (DeLamater & Hyde,
relative contributions of nature and culture to human sexual desire.
1998). Social constructionist theories have regarded human sexual
The point of departure is that there is no single correct answer that
desire as shaped extensively by culture and socialization, often
holds true for all human beings. Instead, I suggest that female sexu-
mediated by language as an ordering principle that is shared in
ality, as compared with male, is more subject to the influence of
common with other people. These theorists emphasize cross-
cultural, social factors. Although male sexuality must frequently make
cultural variation to argue for the cultural relativity of sexual desire
concessions to opportunity and other external constraints, male desire
(see, e.g., Staples, 1973). Who does what to whom sexually is
is depicted here as relatively constant and unchanging, which suggests
regarded as a product of cultural rules and individual, linguistically
a powerful role for relatively rigid, innate determinants. Female sex-
mediated decisions rather than as a biological imperative. Social
uality, in contrast, is depicted as fairly malleable and mutable: It is
constructionist theories have also been invoked by feminists to
responsive to culture, learning, and social circumstances. The plastic-
depict human sexual desire as shaped by patriarchal society as part
ity of the female sex drive offers greater capacity to adapt to changing
external circumstances as well as an opportunity for culture to exert a
controlling influence. Prom the global perspective of the broader
society, if controlling people's behavior is the goal, women's sexual
F thank Kathleen R. Catanese for assistance and Keith Campbell, Julie
Exline, Catrin Finkenauer, Astrid Schutz, and Dianne Tice for helpful
comments and suggestions.
Correspondence concerning this article should be addressed to Roy
F. Baumeister, Department of Psychology, Case Western Reserve University, Cleveland, Ohio 44106-7123. Electronic mail may be sent to
patterns are more easily changed than men's.
rfb2@po.cwru.edu.
whether biological or social, in order to reserve the term sex for
Definitions
I use the term gender to refer to maleness and femaleness,
347
348
BAUMEISTER
activities leading to orgasm or genital arousal. The term erotic
easier to talk a woman into doing something sexual that she does
plasticity is used to refer to the degree to which a person's sex
drive can be shaped and altered by cultural and social factors, from
not really want to do or something that is not good for her, as
compared with talking a man into doing something that is com-
formal socialization to situational pressures. Thus, high erotic
parably contrary to his wishes and needs. The present hypothesis
plasticity entails being subject to situational, social, or cultural
influence regarding what types of partners and what types of
has to do with receptivity to influence, and being receptive to
sexual activities one would desire and enjoy. Desiring to perform
influence can under some circumstances take on a negative tone
(e.g., gullibility).
the same act with a new partner does not necessarily constitute
Neither of these value-linked effects is likely to be widespread
plasticity, for it is quite possible to have a stable, consistent desire
to perform certain acts with many different partners.
or powerful. Hence, erotic plasticity should not be invoked to
argue for the superiority of either gender.
The "sex drive" is a hypothetical construct, and research studies
actually measure attitudes, behavior, and desire. The term attitude
Empirical Predictions
is used here to refer to general opinions and abstract rules that
encompass broad categories and multiple situations. Desire refers
The hypothesis of differential erotic plasticity permits empirical
to situation-specific feelings of sexual arousal and wanting to
predictions. A first, basic prediction is that intraindividual varia-
engage in particular acts with particular partners. Behavior refers
tion (i.e., within-person variance) in sexual behavior will be
to what the person actually does, such as physically engaging in
greater among women than men. If women are malleable in
particular sex acts. Desire may contradict attitudes, such as when
a person feels an urge to have sex with a partner who is regarded
response to situational and social factors, then as a woman moves
from one situation to another, her sexual desires and behaviors
as off-limits. Behavior can contradict either desire or attitude, such
may be subject to change. The lesser (hypothesized) flexibility of
as when a person refrains from much-wanted sex or has intercourse with a forbidden partner.
men would mean that male sexual patterns will remain more stable
Theory: Differential Plasticity
and constant across time and across different situations. (Lack of
opportunity may be an exception: A man's sexual behavior may
depend on whether he can find a willing partner.) Physical
changes, such as ill health or major hormonal changes, might well
The central idea of this article is that the female sex drive is
have a strong effect. But as regards changing social situations and
more malleable than the male, indicating higher average erotic
different life circumstances, the average man's desires should
remain more stable and constant than the average woman's.
plasticity. More precisely, female sexual responses and sexual
behaviors are shaped by cultural, social, and situational factors to
This theory does not extend to making predictions about inter-
a greater extent than male. Plasticity could be manifested through
individual variations, because these could well depend on innately
changes in what is desired (e.g., type of partner, type of activity),
in degree of desire (e.g., preferred frequency of sex, degree of
or genetically prepared patterns. The men in a given culture may
collectively have more variations in their individual sexual appe-
variety), or in expression of desire (e.g., patterns of activity).
tites than do the women without violating the hypothesis of female
Changes in attitudes may contribute to these behavioral changes.
plasticity. A familiar example of gender differences in interindi-
Because debates about female sexuality are often perturbed by
vidual variance in genetically influenced traits is found in research
bitter conflicts based on implicit value judgments, it is important to
on mental retardation and intelligence: The two genders have
nearly identical mean IQ scores, but the males have higher vari-
address the value question explicitly. Frankly, I see almost no
reason to think that it is better or worse to have high erotic
ance, therefore being proportionally overrepresented at both ex-
plasticity, and so the present hypothesis does not entail that one
gender is better (or better off) than the other in this regard. The
tremes (Jensen, 1998; Lehrke, 1997; J. A. F. Roberts, 1945). Such
difference may be important for predicting a variety of behavior
patterns, attitudes, misunderstandings, and conflicts, but there is no
predictions about interindividual variance (although evidence
about paraphilias are considered briefly among the possible limi-
inherent moral or practical superiority on either side.
tations and counterexamples). The present hypothesis concerns
patterns are plausible with sexuality, too, and I am not making
There are two small exceptions to the value-free tone of my
only intraindividual variance: Once a man's sexual tastes emerge,
hypothesis. That is, two small value judgments could be made, and
they are less susceptible to change or adaptation than a woman's.
they point in opposite directions. The first is that it is generally
better to be flexible because one can adapt more readily to changing circumstances. The capacity to change is inherently adaptive,
and being adaptive is good. In this respect, women may be better
off than men if the present hypothesis is correct because their
sexuality can adjust more easily and readily. Thus, if changes in
social circumstances place equal demands for adjustment on males
A second prediction is that specific sociocultural factors will
have a greater impact on women's sexuality than on men's. To put
this prediction in more precise, statistical terms, the sociocultural
variables will have bigger effect sizes in predicting responses of
women than of men. Thus, women will vary more than men from
one culture to anomer and from one historical period to another.
and females, the females will be more successful than the males at
Socializing institutions, such as schools and churches, should
produce bigger changes in women than in men with regard to
making these adjustments, or they will be able to achieve that
sexual behavior.
success with less difficulty.
The other exception is that higher erotic plasticity may render a
person more vulnerable to external influences, with the resulting
A final prediction is that attitude-behavior consistency (with
regard to sex) will be lower among women than men. If female
sexual response is malleable by situational and social factors, then
possibility that one could end up being influenced to do things that
are not in one's best long-term interests. In simple terms, it may be
a woman's behavior cannot be easily predicted by her attitudes
(especially general, abstract attitudes). In simple terms, her sexual
EROTIC PLASTICITY
349
responses depend more on external context than on internal fac-
channel, or transform than a powerful one. Women could thus
tors, relative to those of males, and so her attitudes are less likely
more easily be persuaded to accept substitutes or alternate forms of
to determine her behavior. She may, for example, hold an attitude
satisfaction, as compared with men, if women's overall sexual
in favor of using condoms or against anal intercourse, but situa-
desires are milder.
tional factors may intrude to cause her to act contrary to those
attitudes under some circumstances (and even to desire such
Proximal Sources of Plasticity
attitude-contrary acts). This prediction is methodologically a useful complement to the first one because it avoids the confound that
These root causes may be translated into the actual degree of
data on women are somehow simply more conclusive or reliable
behavioral plasticity of living individuals either through innate,
than data on men. The erotic plasticity hypothesis predicts that
genetic patterns or by social learning processes and personal
cultural and social factors will show higher correlations with
experiences (even conscious adaptations). The nature of the me-
sexual responses of women than men—whereas attitude-behavior
diating, proximal causes is not easily resolved, but a few specu-
correlations will be lower for women than for men.
lative suggestions may be offered. How, then, is erotic plasticity
actually instilled?
Reasons for Plasticity
The possibility that it is biologically based must be considered.
Many sexuality-based traits are supposedly genetically prepared
Why should women have more erotic plasticity than men? I
by the X chromosome, of which women have two and men only
have three different hypotheses, each of which could offer some
one. Having two different sets of relevant genes could allow for
potential insight into the gender difference in erotic plasticity.
greater flexibility than having only one. Specifically, the two X
The first is based on the difference in power. On average, men
chromosomes could carry different prescriptions for behavior, and
are physically stronger and more aggressive than women, and they
hence it would be up to the environment to determine which one
also tend to hold greater sociopolitical and economic power. If two
would prevail. Males, in contrast, would receive a single and
partners' sexual wishes were to differ, the man would have several
unambiguous genetic program, leaving less opportunity for the
advantages over the woman for getting his way. Greater flexibility
environmental influence.
on the part of women would be one adaptive response to the
Hormone levels provide another plausible basis for differential
standard problem of bonding with someone who would be able to
plasticity. Research has generally found that testosterone is the
impose his desires by means of physical coercion or social power,
single hormone that has the greatest effects on sexual behavior in
should that ever become necessary (as he saw it). Biologists and
both males and females. Because males have substantially more
evolutionary psychologists believe that the relative superiority of
testosterone than females, male behavior may be more subject to
male physical power is strongly linked to male reproductive pat-
its causal influence than female behavior. (On the other hand,
terns and goals (such as male competition under circumstances of
female receptors may be more sensitive to testosterone than are
extreme polygyny; Gould & Gould, 1997; Ridley, 1993), and
those of males, which could offset the difference in quantity of the
feminists emphasize that male political power shapes the sexual
hormone.)
interactions between the sexes and results in the cultural suppres-
In another relevant line of argument, T. Roberts and Pennebaker
sion of female sexuality. The present suggestion could be seen as
(1995; also Pennebaker & Roberts, 1992) have concluded that men
another such process, hi which women became socially malleable
are generally better than women at perceiving and detecting their
as an adaptation to male power.
inner bodily states. They noted that in socially impoverished
The second is that flexibility may be an inherent requirement of
environments such as laboratories and hospitals, males consis-
the female role in sex. The simplest version of this would empha-
tently outperform females at estimating their own bodily reactions
size that most societies (including other species similar to humans)
such as blood pressure, heartbeat, stomach contractions, respira-
limit sexual activity by having the female refuse sexual offers and
tory resistance, finger temperature, and blood glucose levels. This
advances from most males. Of course, if females refused all male
gender difference disappears when measure^ are taken hi natural-
advances, the species would fail to reproduce. Women are negative
istic and meaning-rich settings, in which multiple cues about
toward most potential sex partners (i.e., most men) but occasion-
sources of feelings are available. Roberts and Pennebaker pro-
ally switch to positive. A negative response is the woman's default
posed that men judge their emotional and arousal responses based
option, as it were, hi practice, this entails that sex generally
on direct detection of physiological cues, whereas women rely
commences when the woman switches her initially negative stance
more on social and situational cues to know how they respond. If
to a positive one. That is, when a couple begins having sex, it is
this is true generally for all emotions, it would presumably be even
mainly because the woman has changed her decision: The woman
stronger for sexual responses, because the signs of arousal are
initially rejects the man's advances but later changes her vote from
much more salient and unambiguous in the male than in the
no to yes. The centrality of this change (from no to yes) hi female
female. This argument could also explain why testosterone and
sexuality requires each woman to have a certain degree of flexi-
other inner, biochemical realities have stronger effects on male
bility, and the broader patterns of erotic plasticity would follow
than female sexuality: If men are more attuned to then: inner bodily
from this foundation. Change requires changeability and hence
states, then their level of testosterone would exert a stronger effect
begets further change.
on their behavior.
The third possible explanation is based on differential drive
Yet another possibility is that males have evolved to be more
strength. This would invoke the politically unpopular but theoret-
strongly driven by natural and genetic factors. Some authors have
ically plausible view that women have a weaker sex drive than
speculated that there may be a higher rate of mutations among
men. A relatively weak motivation is presumably easier to redirect,
males than females. One such speculation is that the Y chromo-
350
BAUMEISTER
some (unique to males) might be a popular target of mutations.
This dovetails well with a recent theory of sexual orientation put
Nature may have targeted males and the Y chromosome for trying
forward by Bern (1996, 1998). Bern rejected direct genetic influ-
out new mutations because the greater reproductive variance
ences on sexual orientation but suggested that genes may affect
among males would give more opportunity for natural selection to
temperament, which may in turn lead a young person to prefer
operate (discussed by Kacelnik, 1999). The difference in repro-
either males or females as friends and playmates. Later, the less
ductive variance is well established. In human beings, for example,
familiar gender creates arousal and thereby becomes the focus of
most females produce at least one child, and hardly any woman has
sexual attraction. Bern (1996,1998) has specifically suggested that
more than 10 babies. In contrast, many men have zero offspring,
his theory predicts that female sexual orientation will be more fluid
and others exceed 10 by substantial amounts (Gould & Gould,
and changeable than male, because little girls are more likely than
1997; Ridley, 1993). Thus, men exceed women at both extremes of
little boys to have opposite-sex friends and playmates. Because
reproductive outcomes (i.e., more at zero and more over 10). These
"women actually grow up in a phenomenologically less gender-
differences help determine how long natural selection takes to sort
polarized culture than do men" (Bern, 1998, p. 398), men tend to
out whether a particular mutation increases or decreases reproduc-
be polarized into finding only males or only females sexually
tive success. The relatively small variation in female reproductive
appealing, whereas women's greater familiarity with both genders
outcomes entails that many generations would be required for a
enables them to be attracted to either or both. One can extend
given mutant to prove itself better or worse than the original. In
Bern's argument to propose that this greater bisexual orientation of
contrast, a mutation in males might yield bigger effects within
women will provide the foundation for other forms of plasticity
fewer generations: An adaptive mutation might help a male pro-
and change. This extension is similar to the argument I made
duce dozens of offspring, and a maladaptive one would quickly be
regarding change and the female sexual script, except that the
eliminated from the gene pool. Because males thus make more
cause of plasticity depends entirely on social factors and early
efficient vehicles with which to select and evolve, therefore, male
experiences, and any contribution by genetic factors is indirect.
sexual behavior may have gradually become more encumbered
with such biological influences.
Other, more purely cultural arguments could be proposed to
account for differential plasticity. These would suggest that culture
Evolutionary arguments often invoke differential reproductive
teaches men to obey their biological promptings but teaches
goals for men and women (see, e.g., Buss & Schmidt, 1993; Gould
women to ignore theirs and obey social prescriptions instead.
& Gould, 1997; Ridley, 1993). Because women cannot have as
These arguments seem relatively implausible in light of evidence
many offspring as men, they are presumably more selective about
that, throughout history, the prevailing stereotypes have regarded
sex partners. Although one could argue a priori that the greater
women as closer to nature than men and that in fact when society
selectivity could lead to lower plasticity (because the woman can
does try to change women's behavior it usually does so by telling
ill afford to compromise or take chances), one might also suggest
women what is allegedly in their biological nature, as opposed to
that selectivity mandates a complex, careful decision process that
teaching them to ignore their biological factuality (see, e.g., Mar-
attends to subtle cues and contextual factors and that this very
golis, 1984). Still, it is conceivable that new, more plausible
complexity provides the basis for greater plasticity.
versions of these explanations may be forthcoming.
The biological and evolutionary arguments suggest searching
for erotic plasticity in other species, which is beyond the expertise
Causal Processes
of the author and the scope of this review. Still, an important recent
study by Kendriclc, Hinton, Atkins, Haupt, and Skinner (1998) is
Last, it is helpful to consider the possible causal processes, even
relevant. In an experimental design, newborn sheep and goats were
though these extend the theoretical argument beyond what can be
exchanged, so that the sheep were raised by goats and vice versa.
tested against the currently available research literature. If the
After they reached adulthood, they were reunited with then: bio-
balance of natural versus cultural determinants of sexuality differs
logical species, and their mating preferences were observed. Con-
by gender, then the causal processes that direct sexual behavior are
sistent with the hypothesis of female erotic plasticity, the adult
also likely to differ.
females were willing to mate with either species. The males, in
Natural processes are typically mediated by biochemical pro-
contrast, preferred only their adoptive species and refused to mate
cesses. Hormones such as testosterone are likely to exert strong
with their biological conspecifics, even after living exclusively
and direct effects. Despite the fact that the exact processes leading
with their own kind for 3 years. These results suggest that male
from genes to behavior are not fully understood (although this field
sexual inclinations are based on a process of sexual imprinting that
is one in which substantial advances are anticipated in the next
occurs early in life and then remains inflexible, whereas female
decade), one assumes that biochemical factors play a crucial role
sexual inclinations can continue to change in adulthood.
in mediating such processes.
In contrast, cultural processes are mediated by meanings, which
The hypothesis that male sexuality is subject to an early imprinting process that is irreversible (as opposed to reversible in-
is to say informational, symbolic concepts that can be expressed in
fluences on female sexuality) suggests that both genetic prepara-
language and communicated between group members. Norms,
tion and early experiences are relevant. It qualifies the broad
attitudes, rules, expectations, and relationship concepts provide
hypothesis about greater female plasticity: Perhaps there is a stage
contexts from which specific sexual acts and decisions can draw
early in life during which male sexuality is highly receptive to
meaning. Behavior depends on these meanings.
social, environmental influences. After this imprinting, however,
The hypothesized gender difference thus predicts that male
male sexuality remains relatively rigid and inflexible, whereas
sexuality will be shaped more than female sexuality by biochem-
female sexuality retains plasticity throughout adolescence and
adulthood.
ical factors, including genetics and hormones. In contrast, female
sexuality will be more meaning-driven than male sexuality, so that
351
EROTIC PLASTICITY
context and interpretation shape women's sexual decision-making
by multiple factors, I found it necessary to look elsewhere for
(and other sexual responses) more than men's.
evidence.
Hypothesis Formation: The Sexual Revolution
The present investigation was initially stimulated by a conclusion drawn by Ehrenieich, Hess, and Jacobs (1986) in their history
of the sexual revolution in the United States, namely, that that
revolution was mainly a change in women not men. Men's sexual
desires and attitudes were pretty much the same after the sexual
revolution as before it, although men had more opportunities for
finding satisfaction afterward. It was women who changed fundamentally. Indeed, according to Rubin (1990), women changed
several times, at first embracing a promiscuous enjoyment of
casual sex like men, then shifting toward a more limited permissiveness that accepted sex in affectionate relationships but did not
eagerly seek out sex with strangers (see also Robinson, Ziss,
Ganza, Katz, & Robinson, 1991).
The conclusion that the sexual revolution was primarily a
change in female sexual attitudes and behaviors, rather than male,
was made by other researchers beyond Ehrenreich et al. (1986).
Arafat and Yorburg (1973) and Birenbaum (1970) had already
made similar observations. Empirical studies, particularly those
that surveyed the same type of sample (e.g., the same college
campus) at repeated intervals, consistently found that women's
attitudes and behaviors changed more than men's during the 1960s
and early 1970s (Bauman & Wilson; 1974; Croake & James, 1973;
DeLamater & MacCorquodale, 1979; Schmidt & Sigusch, 1972;
Sherwin & Corbett, 1985; Staples, 1973), continuing even into the
1980s (Robinson et al., 1991). Well-constructed national surveys
corroborated these conclusions by comparing older people, who
had come of age before the sexual revolution, with younger people, whose sexual prime had occurred after the revolution, and
these too found bigger differences in women than men (Laumann,
Gagnon, Michael, & Michaels, 1994; Wilson, 1975).
As one good example, Laumann et al. (1994) provided data on
the proportion of respondents who had had five or more sex
partners by the age of 30 (an age when most people have married
and ceased accumulating new sex partners). For the oldest cohort,
who came of age prior to the sexual revolution, 38% of men had
had five or more sex partners by age 30, whereas for the younger
cohort, the proportion increased slightly, to 49%. For women, the
corresponding numbers are 2.6% and 22.4%. The sexual revolution thus increased men's likelihood of having many partners
by 11 percentage points, or by about a fourth, whereas it multiplied
women's likelihood by a factor of more than eight and by 20
points. Put another way, the sexual revolution produced a modest
increase in the number of men having five or more sex partners,
reflecting perhaps nothing more than increased opportunity, but it
radically transformed many women's lives and created a large
category of multipartnered women that had been almost nonexistent prior to that revolution (Laumann et al., 1994).
The implication that women were changed more than men by
the sexual revolution suggested the broader possibility that female
sexuality is more historically malleable than male. The present
investigation was spurred by this hypothesis. Given the difficulty
of drawing firm conclusions about psychological principles from
single historical events, especially highly complex ones influenced
Evidence of Female Plasticity
The method of reviewing the literature was as follows. I began
with the most recently available volume of the Journal of Sex
Research (1996 at the time) and worked backward to the first
volume, reading all abstracts and all relevant articles. By covering
the major journal in its entirety, I hoped to minimize the dangers
of selective review and confirmation bias. The Archives of Sexual
Behavior then received a similar treatment by a research assistant.
These articles offered a useful starting point, and their reference
lists were used to find further sources in other publications. The
National Health and Social Life Survey (NHSLS; Laumann et al.,
1994) was carefully scrutinized, inasmuch as it offers the most
comprehensive and scientifically valid survey data (and indeed it is
covered in a separate section). Additional sources were suggested
by colleagues and by helpful reviewers of a previous draft, and
more recently published work was added during revisions.
Data on sexuality are often less than perfect, partly because of
the ethical and practical difficulties of studying sex. A summarizing discussion of limitations in the data and general critique is
provided after the evidence itself is presented. Alternative explanations are discussed at that point, but two of them deserve to be
acknowledged at the outset.
First, it is conceivable that there are more efforts to control
female than male sexuality. This is not actually an alternative
explanation in the usual sense, because it is fully compatible with
the view of greater female plasticity. If female sexual behavior can
be regulated more effectively than male sexuality, then it would
make sense for society to focus its efforts on controlling females.
Still, it is plausible that some findings regarding greater variation
or causal impact among females could reflect variation in sociocultural controls rather than differential plasticity. The so-called
double standard may be one example, if indeed it means that
society permits or has permitted men to do things forbidden to
women.
Second, the findings regarding the power of specific sociocultural variables to change sexual behavior have to contend with
different baselines in some cases. For example, if education increases the proportion of men who engage in some sexual practice
from 70% to 80% while increasing the corresponding proportion
of women from 30% to 80%, some readers might refuse to regard
this as evidence of greater impact on women: It might be that the
effect of education on men was limited by a ceiling effect.
Intraindividual Variability
The first major prediction is concerned with intraindividual
variability. If erotic plasticity is greater among females, then
women should show more variation across their individual sexual
histories than men. The focus is on whether particular persons
exhibit changes in their sexuality across time.
One gender difference in intraindividual variability was noted
by Kinsey, Pomeroy, Martin, and Gebhard (1953). Although their
sampling has been criticized as not up to the best modem standards, that criticism is irrelevant to this finding, and their data on
individual sexual histories are among the most detailed ever col-
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BAUMEISTER
lected. They found that some women, but hardly any men, showed
changed along the same lines, and these partner reports con-
patterns of substantial swings in degree of sexual activity. A
firmed—significantly, this time—that the women had changed
woman might go through a phase of having a great deal of sex,
more than the men: 12% of the husbands, but only 6% of the
then have no sexual activity of any sort for months, and then enter
wives, reported that their spouse had changed a great deal.
into another phase of having a great deal of sex. If a male were to
The greater change by women than men in adapting to marriage
experience a romantic break-up or a physical separation from his
is especially remarkable given some other features of Ard's (1977)
sex partner, he would tend to keep his orgasm rate constant by
data. When asked about their current frequency of sexual activity
resorting to masturbation or other activities, but women did not
and their current preferences for frequency of sexual activity, the
necessarily do this. "Discontinuities in total outlet are practically
wives' answers indicated that their marital practices corresponded
unknown in the histories of males," unlike females (Kinsey et al.,
almost precisely to the amount of sex they wanted, whereas the
1953, pp. 681-682). These discontinuities are thus an important
men reported a significant gap between what they wanted and what
confirmation of the hypothesis of female erotic plasticity.
they were able to have. Thus, men were not getting what they
Intraindividual change was the focus of an investigation by
wanted on this important measure, whereas women were—yet still
Adams and Turner (1985), who compared the reports of current
the evidence showed that women had adapted more than men.
sexual activity among an elderly sample (age 60-85) with the
Possibly, women succeeded better than the men at adjusting their
same people's retrospective reports of what they did in young
expectations into line with what they were getting, which could be
adulthood (age 20-30). Adams and Turner pointed out that most
another manifestation of plasticity and would presumably be a
studies of the effects of aging on sexuality simply emphasize
very beneficial adaptation.
reductions in drive and energy and hence decreased sexual activity,
Marriage is certainly not the only type of relationship that can
and so they looked especially for any signs of increasing activity.
produce change in sexual attitudes. Harrison, Bennett, Globetti,
Only a small minority of their sample showed increases on any of
and Alsikafi (1974) found that women changed their sexual stan-
the measures, but this minority was predominantly female. Thus,
dards toward being more permissive as they accumulated dating
one pattern of intraindividual change over several decades (in-
experience. Men did not seem to change as a function of dating
creasing sexual activity) was found mainly among females, and
experience. One might have predicted that the necessity of com-
this pattern is of particular interest because it is not confounded by
promise would produce change in attitudes in both genders, but
loss of vigor or declining health, which would make evidence of
Harrison et al. found change only in the females. Reiss (1967)
reduced sexual activity less relevant to the present theory.
Some of Adams and Turner's (1985) most interesting data
likewise found that women increased their sexual permissiveness
after having steady dates or love relationships, whereas the effects
concern masturbation. They found that in comparisons of young
of such experiences on men were small and nonlinear. Reiss
adulthood with old age, women showed remarkable, significant
reported that 87% of the females, as opposed to 58% of the males,
increases in masturbation (10% to 26%), whereas men showed a
had come to accept sexual behavior that initially made them feel
nonsignificant decrease over the same age span (32% to 26%).
guilty. Of these, far more more females than males cited the
Adams and Turner noted that their sample overrepresented married
relationship with the opposite-sex partner as the key factor in
women, so the change does not simply reflect a shift into mastur-
bringing about this change. Thus, again, the data suggest greater
bation as the women lost their partners. Even more important,
sexual adaptation in relationship contexts by women.
Adams and Turner reported that the old men who masturbated
In the 1960s and 1970s, consensual extramarital sex increased,
were typically continuing a pattern of masturbation that was
and researchers were able to examine how people adapted to this
present in young adulthood, whereas the women who masturbated
unusual behavior (often called swinging). J. R. Smith and Smith
in their 20s had typically discontinued that activity late in life.
(1970) studied this phenomenon and concluded that "women are
(Also, given the increase in overall numbers, the strong majority of
better able to make the necessary adjustments to sexual freedom
the women who masturbated in old age had not done so in their
after the initial phases of involvement than are men" (p. 136). They
20s.) The authors concluded that the masturbation data showed
noted that this greater adaptability of women was especially re-
that "women displayed more plasticity in behavior than men"
markable in light of the fact that it had generally been the men who
(p. 134).
initiated the involvement in swinging. Although Smith and Smith
Undoubtedly, some degree of flexibility would be useful in
failed to provide quantitative evidence to back their claim of the
adapting to marriage because the requirement of coordinating
superior adaptation of women, their observation is noteworthy
one's sexual activities with a particular partner over a long period
because it confirms one of the presumptive advantages of plastic-
of time presumably requires some compromises unless the couple
ity, namely, greater capacity to adapt to new circumstances.
Some of the best and most useful data on intraindividual vari-
is perfectly matched and their desires wax and wane in complete
synchrony, which seems unlikely. Data on sexual changes in the
ability concern sexual orientation and same-sex activity. Opera-
adaptation to long-term marriages were provided by Ard (1977),
tionally, this can be studied by investigating whether homosexual
who, in a 20-year follow-up of a longitudinal study, asked the
individuals have had heterosexual experience, which would sug-
individuals who had remained married for over two decades how
gest a higher degree of plasticity in their sexual orientation. Be-
much they had changed from their early ideas, habits, and expec-
ginning with Kinsey's research (Kinsey, Pomeroy, & Martin,
tations regarding sex. Wives were somewhat more likely than
1948; Kinsey et al., 1953), many studies have found that lesbians
husbands (13% to 9%) to claim that they had changed "a great
are more likely to have had heterosexual intercourse than gay
males. This effect is especially remarkable given the greater pro-
deal," although this difference fell short of significance. Because
some people might inflate their self-reported change in order to
miscuity of males, although it might have something to do with the
look good, Ard also asked people how much their partners had
greater sexual initiative exhibited by males (which would mean
EROTIC PLASTICITY
that heterosexuals would likely approach lesbians more than gay
353
the gay-bi conflict is thus greater among women than men (see,
of gay
e.g., Rust, 1993). Many lesbians view bisexual women as being in
women, but only about half (54%) the gay men, had had hetero-
transition and as denying their true sexuality, and they regard them
sexual intercourse. In a quite different sample consisting of gay
with distrust (Clausen, 1990; Rust, 1993).
males). Savin-Williams
(1990) found that four fifths
youth in New York City, Rosario et al. (1996) found nearly
Female plasticity is particularly apparent in the findings that
identical numbers: 80% of the lesbians had had sex with men, but
some women who enjoy sex with men start having sex with
only 56% of the gay men had had intercourse with women. Bell
women also and that they do so even after their sexual patterns and
and Weinberg (1978) found that lesbians exceeded gay men in all
habits are well established. Dixon (1984) reported on a sample of
categories of heterosexual experience, including coitus, oral sex,
married, heterosexual women who had never felt any attraction to
interpersonal masturbation, sex dreams, and marriage. In Whis-
women prior to the age of 30 but who, at a mean .age of 37, had
man's (1996) sample, 82% of the lesbians, but only 64% of the gay
begun having sex with women as well as men. This occurred in the
males, had ever had sex with a member of the opposite gender.
context of swinging (i.e., consensual extramarital sex) and was
Whisman also asked whether the respondent had had a meaningful
often encouraged by the husbands. It does not appear to be late
heterosexual relationship, and again, the rate of affirmative re-
conversion upon awakening of latent lesbianism because the
sponses was significantly higher among lesbians (72%) than gay
women continued to enjoy having sex with men.
men (45%).
Men do not appear to exhibit that form of plasticity. Several
The nigh rates of heterosexual experience among gay females
studies of swinging and group sex found that women, but not men,
were confirmed by McCauley and Ehrhardt (1980), who found that
commenced same-sex intercourse under those circumstances. In a
over half their sample of lesbians had had sex with men. Kitzinger
study of mainly unmarried people who took part in group sex,
and Wilkinson (1995) described a sample of women who had
O'Neill and O'Neill (1970) found that over half (60%) of the
become lesbian after a period of adult heterosexuality, often in-
women, but only 12% of the men, engaged in homosexual activity.
cluding marriage. Rust (1992) described a sample of lesbian
A much larger investigation by Bartell (1970) of a predominantly
women, 43% of whom had had heterosexual relationships after
married sample involved in swinging yielded parallel findings.
they had identified as lesbians, even many years after adopting the
Looking at a great many episodes in which two married couples
lesbian identity. Bart (1993) also found a small sample of lesbians
would exchange partners for sex, Bartell found that the wives
who entered into relationships with men, a pattern that led Bart to
would have oral intercourse with each other about 75% of the time,
attribute high plasticity to female sexuality. In a survey of female
whereas the husbands had oral intercourse with each other less
college dormitory residents, Goode and Haber (1977) found that
than 1% of the time.
all but one of the women who had had female sex partners had also
Fang (1976) concluded that among swingers, same-gender sex-
had male ones (and that one listed having sex with a man as
ual activity "is rare for males yet is common for females" (p. 223).
something she wanted to try). Schafer (1976) reported that lesbians
She noted that many women swingers begin having sex with other
in Germany were more likely than gay males to have heterosexual
women "in order to please their husbands or to be sociable" (p.
experience.
223) but then come to enjoy it.
Similar findings were reported by the NHSLS (Laumann et al.,
One additional place to test the hypothesis of intraindividual
1994, pp. 310-313). Multiple tallies over different time spans
variability is erotic activity in places where heterosexuality is
(e.g., last year, last 5 years, since age 18) repeatedly showed that
impossible, such as prison. This test may however be strongly
women were more likely to have both male and female partners, at
biased against the female plasticity hypothesis, if women have less
least if one adjusts for the higher base rate of male homosexuality.
sexual desire than men or if they are simply more willing than men
Thus, among people who had any same-gender partners in the
to forgo sex altogether for a period of time, as the Kinsey et al.
past 5 years, half the men, but two thirds of the women, also had
findings suggested. Despite this possible bias, the evidence is
sex with opposite-gender partners. "The women are more likely
largely supportive. Gagnon and Simon (1968) examined homosex-
than the men to have had sex with both men and women than only
ual activity in prisons and concluded that half the women in prison,
same-gender partners" (p. 311). Likewise, the ratio of bisexual
but less than half the men (estimates range from 30% to 45%),
self-identification to exclusively homosexual identification was
engaged in homosexual physical acts, most of which were con-
higher for women (.56) than for men (.40; p. 311). Similar ratios
sensual. When one considers that (a) base rates of homosexuality
(.50 and .32, respectively) were found by Whisman (1996, p. 134),
are higher among men than women, (b) men force other men more
and in particular, she found the highest ratio (of 2.00, indicating a
than women force other women (Propper, 1981; Scacco, 1975),
majority of bisexuals) among lesbians who indicated that their
and (c) women can live without any sexual contact more easily
sexual orientation was a result of personal choice. This last finding
than men, these results point toward a substantially greater will-
is especially relevant to the plasticity hypothesis because it ex-
ingness among women than men to indulge in same-sex activity
plicitly links self-perceived erotic plasticity to intraindividual
during prison.
variability.
Another way of expressing this finding is that bisexuality re-
One should recognize that data on sexual activity in prison are
subject to question on grounds of serf-report biases, lying, skepti-
quires greater plasticity than homosexuality. Studies of the gay and
cism about research, environmental and organizational-culture dif-
bisexual community show a different balance between bisexuality
ferences between male and female prisons, and possibly other
and homosexuality depending on gender: Of the people who take
problems. A solution to some of these methodological problems is
part in same-gender sex, more women than men identify them-
to ask prison inmates to estimate the degree of homosexuality
selves as bisexual. In fact, the relatively large bisexual community
among orner inmates. With this method, people do not have to
is regarded by the exclusively lesbian contingent as a threat, and
report on their own activity but merely give their estimates of what
354
BAUMEISTER
others are doing. Ward and Kassebaum (1965) used this method in
for both men and women, but the correlations were stronger for
both male and female prisons. Their data suggested that far more
women: .51 versus .26 for oral sex and .64 versus .55 for non-
female than male inmates engage in homosexual activity. Collaps-
Hispanic partners. These data suggest that when a woman moves
ing the multiple-choice format to look at how many respondents
from one country to a different one that has different sexual
thought that over half of the inmates at their prison engaged in
attitudes, her behavior is likely to change—especially to the extent
such activities, Ward and Kassebaum found that a great many
that she adopts the values and outlook of the new culture. In
female respondents (51%) but relatively few male ones (21%)
offered such a high estimate of the prevalence of prison homosexuality. Consistent with the plasticity interpretation, the researchers
also found that the vast majority of inmates and staff thought that
homosexuality in prison was merely a temporary adaptation to
prison life and would not be continued outside of prison. (In fact,
Giallombardo, 1966, concluded that most female inmates maintained a strong distinction between true lesbians who would prefer
women outside of prison and were therefore regarded as sick and
women who merely turned temporarily gay while in prison.) Ward
and Kassebaum also found converging evidence by examining the
contrast, men tend to remain the same when they change countries,
regardless of the degree to which they adopt the values and outlook
of the new culture.
Education.
The effects of education on age of first intercourse
were studied by Wilson (1975), using a national sample in a 1970
survey. On this survey, higher levels of education were associated
with delays in starting sexual behavior, and these delays appear to
have affected women more than men. The proportions of men who
were virgins on their 21st birthday varied only slightly from the
least educated (19%) to the most educated (25%), but for women,
prison records of inmates, in which mention of homosexual activ-
the difference between the least educated (18%) and most educated
ity was more frequent for female than male inmates.
(43%) was substantial.1
On that same survey, an intriguing item asked people whether
they believed that there was a substantial difference between what
Sodocultural Factors
most people did sexually and what they wanted to do. Responses
The second major prediction derived from the female plasticity
to this may reflect personal experience, observations about others,
hypothesis is that sociocultural factors will have a greater impact
and projection of own feelings onto others (e.g., see Finger, 1975,
on female than on male sexuality. As already noted, the impetus
on projection of sexual material). Once again, women varied more
for this investigation was the contention that the sexual revolution
than men as a function of education. In fact, men's agreement with
had a larger effect on women than men and that this was part of a
this item was the same from the most educated (69%) to the least
broader pattern in which historical changes altered female sexual-
(69%), whereas the highly educated women agreed less (51%) than
ity more than male. The present section examines evidence as to
the least educated women (65%). Thus, the perception of a gap
whether socializing influences, cultural institutions, ideology, and
between desire and reality in sex depended significantly on a
other causes produce larger effects on females. It must be acknowl-
woman's level of education, but the man's level of education was
edged that although the plasticity hypothesis predicts
greater
irrelevant. Highly educated women were also twice as likely as
causal effects by these factors, the majority of available findings
uneducated women to hold liberal, permissive attitudes toward
are only correlational. These can falsify the causal hypothesis but
cannot prove it,
Culture and acculturation.
sex, whereas the corresponding difference for men was much
smaller.
If women are more socioculturally
malleable, they ought to vary more than men from one culture to
another. A variety of evidence supports this view, although considerably more work in this area is desirable. As one example,
Christensen and Carpenter (1962) compared rates of premarital sex
across three Western cultures and found much greater variation in
the females than in the males.
An unusually broad investigation was conducted by Barry and
Schlegel (1984), who used the compiled ethnographic data on 186
cultures to compare sexual behavior patterns in adolescence. On all
Education is not of course aimed mainly at altering sexual
attitudes, so the effects of educational level should be considered
by-products. It is useful to consider separately the question of sex
education. This was done by Weis, Rabinowitz, and Ruckstuhl
(1992). They sampled three college courses on human sexuality
and obtained measures of sexual attitudes and behavior both before
and after the classes. Perhaps surprisingly, they did not find that
the courses produced any significant changes in behavior, and
many attitudes (e.g., on abortion) likewise remained impervious to
measures of sexual behavior, they found greater cross-cultural
the course. However, they did find some changes in attitudes,
variation among females than males, leading them to conclude that
generally toward greater sexual permissiveness—but only among
"variations among the societies in sexual customs are apparently
females. These changes were found regardless of whether the
greater for girls than for boys" (p. 325).
initial baseline (precourse) attitudes showed greater permissive-
The greater impact of culture on females than males was dem-
ness among males (e.g., on oral sex) or females (e.g., on homo-
onstrated in a different way by Ford and Morris (1993). These
researchers studied a sample of Hispanic immigrants to the United
States and included a (nonsexual) measure of acculturation that
revealed how much the immigrant had adopted American culture.
The acculturation measure correlated significantly (and positively)
with several sexual practices for women but not men, including
genital intercourse in the past year, anal sex, and use of condoms.
The acculturation measure also correlated significantly with engaging in oral sex and having had sex with a non-Hispanic partner
1
In Wilson's (1975) data, education had a negative effect on sexual
activity, whereas most later findings show a positive effect, and so this
seems to be a contradiction. Wilson's sample included substantial proportions of people who came of age before the sexual revolution, which may
help explain the difference. Prior to the sexual revolution, college was
associated with delayed mating and marriage. It may however still be true
that intelligent, college-bound individuals begin sex later than others but do
in the long run become more liberal and experienced sexually.
EROTIC PLASTICITY
sexuality). Males did not change, but females did, and the differences are not attributable to baseline differences.
Religion.
Church attendance and religious belief seem to have
355
experience, 62% associated with reference groups who approved
of premarital intercourse, whereas only 17% of the sexually inexperienced women associated with such groups; for men, the cor-
a stronger (negative) effect on female than male sexuality. Reiss
responding figures were 100% and 64%. Group encouragement
(1967) found notably bigger differences in sexual permissiveness
made a big difference, too. Over half (55%) the women with coital
for females than males as a function of frequency of church
experience had peer groups who encouraged sexual activity,
attendance. This result holds up independent of the higher base rate
whereas almost none (3%) of the virgin women associated with
of church attendance by women.
such groups. For men, the effect approached significance but was
The stronger link between religion and female sexuality (than
still smaller (88% to 50%). The correlation between having friends
male) was confirmed by Adams and Turner (1985). Among elderly
with sexual experience and having sexual experience oneself was
women, they found that church attendance strongly predicted not
significant for females but not for males. Thus, Mirande's data
masturbating (19% vs. 83% for nonattenders), whereas no signif-
suggest that the approval, encouragement, expectations, and be-
icant effect was found among men. Harrison et al. (1974) found
haviors of friends had a bigger influence on women than on men,
that religious participation significantly predicted the permissive-
although again self-selection of friends may contribute to these
ness and sexual standards of rural females but not males. They also
findings.
found that females who had more experience with steady dating
Further evidence was provided by Billy and Udry (1985). They
were more permissive, whereas dating experience was irrelevant to
were alert to the methodological problem that females might be
males' permissiveness.
more likely to associate with similar others than males, which
Among students at a small religious college, Earle and Perricone
would create an illusion of peer influence, but they were able to
(1986) found that religion correlated negatively with sexually
rule out this confound by demonstrating that there was no gender
permissive attitudes for both men and women, but socioeconomic
difference in sexual homogeneity of friendships. By collecting data
status correlated with those attitudes for women only. Moreover,
from the same sample on two occasions separated by 2 years, they
when they compared freshmen's versus seniors' attitudes, they
were able to ascertain whether friendship patterns at Time 1
found that "the attitudes of women seem to change more during
predicted changes in sexual status, which makes causal inferences
college years than those of the male peers" (p. 308).
more plausible than purely cross-sectional data permit. These
Murphy (1992) found that female Catholic clergy were more
effects were consistently stronger for White females than for
successful at fulfilling their vows of celibacy than were male
males. Specifically, a White female virgin at Time 1 who had a
Catholic clergy. This held up across a variety of measures (ever
nonvirgin best female friend was six times more likely to lose her
had sex, how many partners, how often) and appeared to be
virginity by Time 2 than a White female virgin with a virgin best
broadly true. Thus, female sexuality is better able than male
friend. If the data are restricted to stable friendship pairs (i.e.,
sexuality to conform to highly nonpermissive standards in a reli-
people who cited the same person as best friend on both occa-
gious context, which again suggests greater plasticity.
Peers and parents.
The peer group is not as formal an insti-
sions), the relationship was even stronger. Males showed no such
effect.
tution as the school or church, but it too has effects in socializing
Parents can also be considered agents of socialization, and they
sexual behavior. Effects of peer group attitudes and behavior on
are relatively immune to the self-selection bias problem insofar as
loss of virginity were studied by Sack, Keller, and Hinkle (1984).
children cannot choose their parents. On the other hand, it does not
The behavior of the peer group affected both genders: Whether the
seem safe to assume that they socialize boys and girls the same
respondents' friends were having sex correlated with whether the
(see, e.g., Libby & Nass, 1971). Still, one literature review sug-
respondents themselves were having sex for both males (r = .47)
gested that the weight of evidence indicates that the parental and
and females (r = .49). The peer group's approval was more
family environment has a stronger effect on daughters than on sons
strongly linked to the sexual behavior of females than males,
(B. C. Miller & Moore, 1990). Longitudinal research found that
however. When asked how their friends would feel about them
living with a single parent increased the likelihood of early loss of
having sex, females' responses significantly predicted whether
virginity for girls but not boys (Newcomer & Udry, 1987). (Pa-
they had had sex (r = .53), but the effect for males was not
rental divorce during the study was associated with increased
significant (r = .26). The authors also reported direct effects that
sexual activity by both sons and daughters.) A broader study of
were corrected for effects of other variables. The direct effect of
multiple family (especially maternal) influences repeatedly found
the peer group's approval for males was negligible, .00, but it
that daughters' sexual attitudes and sexual behaviors were more
remained significant for females, .25. It is also worth noting that
closely related than sons to most .social variables, including par-
the proportions of virgins versus people who had sex were nearly
ents' age, parents' age at their wedding, parental divorce, mother's
identical in the two genders, so the results of this study cannot be
premarital pregnancy, and mother's attitudes about sex (Thornton
ascribed to any restriction of range or floor/ceiling effects. (There
& Camburn, 1987). (Specifically, daughters' permissive sexuality
is however the possibility that choice of peers was a result, rather
was increased by having older parents, earlier parental marriage,
than a cause, of sexual intentions and practices. On the other hand,
Billy and Udry, 1985, found such selection effects to be bigger
parental divorce, mother's premarital pregnancy, and mothers with
permissive attitudes.)
among males, which would bias the results against the plasticity
hypothesis.)
of topics that children learned about from their parents as an index
A study of sex education by Lewis (1973) counted the number
Similar results were obtained by Mirande (1968), who found a
of parental information transmission. This index correlated signif-
significant link between peer group approval and sexual activity
icantly with likelihood of having intercourse and with number of
for females but not for males. Of women who had had sexual
sex partners for young women (such that more parental education
356
BAUMEISTER
predicted less sex and less promiscuity), but the correlations were
sexual orientation" (p. 136), but they themselves regard that con-
not significant for young men. Lewis also found that marital
clusion as premature and prefer to wait for further confirming
conflict in the parental home had a stronger effect on the daugh-
evidence. If further work continues to have greater success estab-
ter's sexual development (leading to more sexual experience and
lishing genetic contributions to male than female homosexuality,
more promiscuity) than on the son's, although both effects were
that will strengthen the view that female sexual orientation is more
weak.
socioculturally malleable.
Both parental and peer influences were studied by Reiss (1967).
He found that female permissiveness was more influenced than
Personal choice.
Another way to approach the question of
plasticity is to examine whether people perceive their sexuality as
male permissiveness by a broad spectrum of social forces. Both
a matter of choice and something that is at least partly under their
peer and parental standards had a stronger correlation with the
control, as opposed to regarding it as something inborn and un-
permissiveness of females.
changeable. In an important sense, this approach takes the question
Genetic versus environmental factors.
A different way of
looking at sociocultural effects is to consider the opposite, namely
genetic prediction. Research on behavior genetics has occasionally
examined sexual factors by looking at correlations between twins.
By comparing monozygotic and dizygotic twins, the degree of
genetic contribution can be estimated, and the remainder of the
variance can be tentatively chalked up to erotic plasticity. This
technique was employed by Dunne et al. (1997) with a large
sample of Australian twins in the effort to predict age at first
intercourse. Among the people bora after the sexual revolution
(i.e., those under age 40), the authors concluded that the genetic
contribution accounted for 72% of the variance for males but only
40% of the variance for females. This discrepancy suggests that
male sexuality is more determined by genetic factors, which in turn
2
implies a greater role for sociocultural factors for females.
The behavior genetics approach has also been applied to homosexuality, and indeed, the question of whether sexual orientation is
a matter of nature or nurture (i.e., socially influenced choice or
genetically/biologically ingrained pattern) remains the focus of
considerable political, social, intellectual, and emotional controversy. Some studies do suggest a greater effect of genetic factors
on men. Using a twin registry. Bailey and Martin (1993; see Bern,
1996) found that heritability of sexual orientation was significant
for men but not for women. Hu et al. (1995) likewise found a
significant linkage between chromosome and homosexuality patterns for men but not women. On the other hand, Hershberger
(1997) found effects for both genders, and the female effects were
stronger. A pair of studies using the less optimal method of starting
with self-defined gay people (which may conceal gender differ-
of essentialism versus social constructionism in sexuality (see
DeLamater & Hyde, 1998) and asks individuals which view seems
to fit their sense of their own sexuality. Do they feel they can
socially construct their sexuality, or does it seem to be an innate
part of their essence?
Several studies have explicitly examined whether people perceive their sexual orientation to be a matter of choice. Whisman
(1996) interviewed self-identified homosexuals and found that a
higher percentage of lesbians (31%) than gay men (18%) described
their sexual orientation as having been a matter of conscious,
deliberate choice. Using a more nuanced measure, Rosenbluth
(1997) found that over half a sample'of lesbians perceived their
homosexuality to be the result of a conscious, deliberate choice.
Savin-Williams (1990) found that lesbians felt they had more
control than gay men over their sexual orientation. In addition,
lesbians were more likely to think that they could renounce their
gay orientation and less likely to regard their sexual orientation as
beyond their personal control. Thus, subjective perceptions of
one's own homosexuality suggest that erotic plasticity is higher in
females.
These data dovetail well with the trend in the genetics research.
Although in neither case is the mass of evidence fully rigorous and
overwhelmingly solid, the currently available data offer the best
guess that male homosexuality is more strongly linked to innate or
genetic determinants whereas female homosexuality remains more
subject to personal choice and social influence.
Political ideology.
Consistent with the view that lesbianism
can reflect personal choice and social construction, there are re-
ences if women are slower to make a firm, definite self-
ports that some females became gay for political reasons associ-
identification as gay) and examining siblings found stronger ef-
ated with the women's movement. Blumstein and Schwartz (1977)
fects among the men, but the differences were slight (Bailey &
reported that some women became lesbians under the influence of
Pillard, 1991; Bailey, Pillard, Neale, & Agyei, 1993). Genetic
political ideology that defined heterosexuality as a form of sleep-
explanations were also favored by Bailey and Zucker (1995) in
ing with the enemy whereas lesbianism was the only politically
their review of findings that sought to predict adult sexual orien-
correct form of sexuality. They noted in their conclusions that such
tation from cross-sex behavior during childhood. They concluded
changes raise theoretical questions about the plasticity of sexual
from retrospective studies that effects are strong for both genders
desire, and thus they anticipated the present argument to some
but significantly stronger for males than females. Prospective
degree. Kitzinger (1987) summarized the radical feminist view that
studies have thus far found strong, significant predictions only for
"patriarchy (not capitalism or sex roles or socialization or individ-
males.
A recent review by Bailey and Pillard (1995) is one of the few
to sort the evidence by gender. They concluded that the evidence
for genetic contribution to homosexuality was far stronger for
males than for females. To be sure, this difference in strength of
evidence does not necessarily mean the true effect size is larger for
males because there have been more male-only studies and larger
samples. Bailey and Pillard said that some experts have begun to
conclude "that female sexual orientation is less heritable than male
2
The older sample, which came of age prior to the sexual revolution,
showed quite different patterns, and indeed, the genetic contribution for
males over age 41 was 0%, which was lower than that for females (32%).
A likely guess at explanation would be that age of first intercourse prior to
the sexual revolution was a matter of highly restricted opportunity for
males, and Dunne et al. (1997) make the same point. Hence, these findings
are not relevant to the plasticity hypothesis, but I acknowledge that this
finding contradicts the general pattern.
357
EROTIC PLASTICITY
ual sexist men) is the root of all forms of oppression [and] that all
greater political influence on female than male sexuality, but more
men benefit from and maintain it and are, therefore, [women's]
evidence is desirable.
political enemies" (p. 64). In consequence, the politically optimal
choice of women should he to reject heterosexuality. Kitzihger
Education and Religion in the NHSLS
quoted a woman who asserted "I take the label 'lesbian' as part of
the strategy of the feminist struggle" (p. 113). Johnston's (1973)
The other sections of this article present evidence from many
formulation was blunter: "Feminists who still sleep with the man
different investigations, but this section considers only one, al-
are delivering their most vital energies to the oppressor" (p. 167).
though it is a very large and thorough one. The best data available
Similar reports of politically motivated lesbianism are found in
on modern American sexual practices are provided in the NHSLS
other sources. Pearlman (1987), for example, in discussing the rise
(Laumann et al., 1994; Michael, Gagnon, Laumann, & Kolata,
of political lesbianism in the 1970s, wrote, "Many of the new,
1994). These data represent a carefully, properly constructed na-
previously heterosexual, radical lesbians had based their choice as
tional sample, with lengthy individual interviews plus written
much on politics as on sexual interest in other women" (p. 318).
questionnaires, which had unusual success at securing high re-
Rosenbluth (1997) found that 12% of a sample of lesbians (and a
sponse rates and thus avoiding the volunteer bias that seriously
similar proportion of heterosexual women) cited political reasons
compromises the value of many sex surveys (e.g., see Morokoff,
as the basis for their sexual orientation and relationship style
1986; Wiederman, 1993). The NHSLS therefore deserves special
choice. Charbonneau and Lander (1991) found that a third of their
attention.
sample of women who converted to lesbianism during midlife
Although the NHSLS researchers did not have any apparent
cited reading feminist texts as a reason, and they spoke of the
interest in the question of differential plasticity (and did not even
feminist path to homosexuality in which lesbianism was an out-
bring up the issue), the extensive tables reported in the fuller
growth of the commitment to feminism. In that sample, moreover,
version of their work (Laumann et al., 1994) permit comparison of
some women described the change as one of self-discovery,
males and females in terms of sociocultural predictors. They
whereas others regarded it as an active choice, and the latter found
present extensive data on the effects (correlates) of two main
the adjustment more difficult (not surprisingly). Whisman (1996)
sociocultural institutions, namely, school and church. More pre-
likewise found that women, but not men, cited political reasons as
cisely, they break their data on many sexual practices and attitudes
a reason for choosing homosexuality. Echols' (1984) history of
down by educational levels and by religious affiliation. These data
feminist sexual politics recorded the lesbian separatists' phase of
enable one to compare whether males or females show greater
"establishing lesbianism as a true measure of one's commitment to
variation in response to these two institutional forces. If female
feminism" (p. 56), and other leading feminists denounced hetero-
plasticity is greater, the variation across categories should be
sexuality as a choice that was in fact coerced by the patriarchal
greater among females than males. Because the effects are typi-
political system.
cally linear, the present coverage can be simplified by considering
Although further evidence would be desirable, the finding that
merely the uppermost and lowermost categories (exceptions are
some women have seemingly exchanged male for female sex
noted below). For education, these are the people with the least
partners under the influence of political ideology constitutes com-
education (less than high school) versus those with the most
pelling evidence for erotic plasticity. No such claims have been
(graduate or advanced degrees). For religion, the extreme cases
made regarding men, and it does seem intuitively doubtful that
were what the researchers called Type n Protestants, representing
political writings and speeches would persuade some men to give
conservative, evangelical,
up women and heterosexuality and begin having intercourse with
tions, and at the opposite, the people listing "none" as their
other men instead. If some women have indeed made such a switch
religion. The latter were typically more active in whatever sexual
under similar influences, that would confirm the greater sociopo-
category was being considered.
litical plasticity of the female sex drive.
fundamentalist
Christian
denomina-
The information presented here is based on Laumann et al.'s
The reports of women with a history of exclusively heterosexual
(1994) tables, not (in most cases) their statistical analyses, and so
desires changing to have homosexual relations because of political
it is not possible to report statistical significance. One can however
reasons resemble a finding that was presented as evidence of
meta-analyze the directions of effects, and I report such a summary
intraindividual variability: When married couples start congregat-
analysis at the end of this section.
ing for mate swapping, after a while the women begin having sex
It was necessary to make a priori decisions about what depen-
with other women, often under the encouragement of the men, who
dent variables to consider. The main sexual practices that any
like to watch this (Dixon, 1984). The reverse pattern is almost
researcher would presumably expect to include are oral sex (per-
unheard of (i.e., heterosexual men taking up homosexual acts in
forming and receiving), anal sex, masturbation, homosexual activ-
group settings, especially if the ostensible purpose is to entertain
ity, and contraceptive use. (Vaginal intercourse is too standard to
their wives). Such adaptations in women provide a salient and
be useful; that is, nearly all heterosexual adults who have sex have
vivid illustration of erotic plasticity.
vaginal intercourse.) Additionally, I report evidence about sexual
There is not much evidence on gender differences in degree of
satisfaction, frequency of sex, sexual dysfunction, duration of sex,
political influence on other aspects of sexuality beyond sexual
and fertility; these are more peripheral, and some researchers
orientation. DeLamater and MacCorquodale (1979) reported that
might prefer not to include them. I present these to avoid charges
general political stance, measured either in terms of self-reported
of selective reporting and to permit readers who judge centrality
liberal versus conservative classification or in terms of reported
differently to draw their own conclusions.
political participation, predicted
sexual permissiveness
more
strongly for females than males (p. 127). This again suggests
Oral sex.
Beginning with the main sexual practices, it is clear
that the differences associated with education and religion are
358
BAUMEISTER
consistently greater for women than men. On the item of whether
Results for religion were not reported in their work, presumably
the person had ever performed oral sex on a partner, having a high
because differences were generally not significant. It is also pos-
level of education raised men's affirmative answers from 59%
sible to compare responses item by item, but these simply confirm
to 80.5% (roughly a one-third increase), whereas women's in-
the pattern reflected in the summary means: Level of education
creased from 41% to 79% (nearly double; note, though, that there
predicted bigger differences in the breadth of women's sexual
could be a ceiling effect, given the similarity among highly edu-
interests than men's.
cated men and women). On the complementary question about
whether the person had ever received oral sex, the most and least
Homosexual activity.
Education and religion were also linked
to same-gender activity. Several items were used. Three asked
educated men differed by less (81% and 61%) than the most and
whether the person had ever had any same-sex partners in the past
least educated women (82% and 50%). Thus, on both giving and
year, in the past 5 years, or since age 18. These did not show linear
receiving oral sex, education level predicted bigger differences in
effects of education, nor was there any consistency as to whether
women's sexual behavior.
With religion, the differences between the most liberal and most
conservative categories were again larger for females. The differ-
men or women differed more across categories, so they do not
furnish useful information relevant to the plasticity hypothesis
(Laumann et al., 1994, p. 302).
ences on performing3 and receiving oral sex, respectively, were 12
Clearer results were obtained by asking whether the individual
and 13 percentage points for men, whereas for women, they
self-identified as gay or bisexual. College education doubled
were 22 and 19 points. The effects of religion are thus opposite to
men's likelihood of becoming gay, whereas for women, the like-
education, and indeed, religiosity appeared to make women more
lihood increased by a factor of nine. Likewise, a composite of
different from men even as education made them more similar.
items asking for same-gender desire, attraction, or appeal found
Anal sex.
Anal sex provides a useful counterpoint because the
that with increasing education, the likelihood of men's positive
base rates on the NHSLS were quite low, in contrast to oral sex,
answers increased by about half (5.8% to 9.4%), whereas for
which had high base rates, and so the findings are less vulnerable
women, the increase was nearly quadruple (3.3% to 12.8%). In
to explanations based on ceiling effects. The difference between
determining same-gender sexual interest and activity, the authors
high school dropouts and people with master's degrees (or more)
themselves articulated the differential effect of education by say-
was only 8 percentage points for males but 16 points for females.
ing that "education . . . does seem to stand out for women in a way
Moreover, the proportional change makes the difference even
more dramatic: Education produced only about a one-third increase in males' likelihood of engaging in anal sex (from 21% to
29%), whereas it more than doubled the women's likelihood (from
13% to 29%). Similar patterns were found for religion: Women
showed much greater variation than men, and the difference between categories represented more than doubling women's likelihood (from 17% to 36%, or 19 points), whereas men increased by
only about half (from 21% to 34%, or 13 points). The difference is
even more dramatic if one looks only at incidence of anal sex
within the past year, which is probably a more accurate measure
and more closely linked to current religiosity: The most and least
religious men scarcely differed (7% vs. 9%), whereas the most
(6%) and least (17%) religious women showed very different
incidence rates of anal intercourse.
Masturbation.
With masturbation, comparisons are difficult
because the base rates differed substantially among males versus
females and because the activity is arguably different in the different genders. There seemed to be no clear gender difference in
the correlations between level of education and frequency of
masturbation. Success at masturbation (measured by likelihood of
reporting that one always or usually has an orgasm during masturbation) did vary more as a function of both education and
religion in women than men, consistent with the hypothesis of
erotic plasticity. The education effect was not large, however. To
be conservative, I count the masturbation data as inconclusive.
Sexual variety.
Next consider sexual interest and arousal in
response to novel, assorted sexual practices. The NHSLS research-
that it does not for men" (Laumann et al., 1994, p. 309) and that the
increase in same-gender sexuality as a function of education was
"more pronounced and more monotonic for women" than men
(p. 309).
For religion, too, the predictive effects on gay/bisexual identification and on the composite interest were larger for women than
for men. Women's gay/bisexual identification differed by a factor
of 15 (from .3 to 4.6) in comparing conservative Protestants to
people with no religion, whereas men's identification differed by
a factor of only nine (from .7 to 6.2; note, though, that given the
higher base rate, the men increased by an extra percentage point).
On the composite item, women increased from 5.5 to 15.8,
whereas men increased from 5.6 to 12.9.
Contraception.
The last of the major sexual practices I con-
sider is contraceptive use. Contraception in marriage is too complex and multidetermined an issue to use for present purposes,
insofar as people may or may not be having sex in order to have
children. Contraception in extramarital or extradyadic activity is
far more straightforward, however, because it is reasonable to
assume that if one is married or partnered, one does not want to
create a pregnancy with someone else. For this item, the researchers restricted their data to people who were having extradyadic
sexual partners, which meant that many categories had too few
data points to be reported. Still, there were sufficient data to permit
comparisons based on education (Laumann et al., 1994, p. 451).
The category of people who reported always using contraception
with the secondary partner showed a significant rise among
ers offered a list of sexual practices and asked people to indicate
how many appealed to them. The least educated men expressed
interest in 2.3 practices (out of 15), whereas the most educated
men expressed interest in only 2.6, so the difference was negligible. For women, however, the difference was from 1.3 to 2.1 out
of 14. (The item about active anal sex was deleted for women.)
3
On this item, the most and least religious men did not have the largest
differences, contrary to the general pattern. Cathoiic males engaged in
slightly more cunnilmgus than the atheists and agnostics. If one looks at
variance across ail categories, however, it remains true that women differed
more than men.
EROTIC PLASTICITY
women as a function of increasing education, from 55% to 79%.
359
yielded 12 comparisons showing greater sociocultural effect sizes
For men, ironically, the same two educational categories showed a
on women and none showing greater effects on men. This may be
small trend in the opposite direction, dropping from 65% to 54%,
considered a statistically significant pattern, insofar as meta-
suggesting that the more educated men were actually more careless
analytic combination yields a very small likelihood (p < .001) of
about contraception.4 In any case, the correlation with education
such a result occurring by chance (Darlington, 1975).
was greater for women than men.
Among the less central practices, results were somewhat more
As noted above, it is also possible
mixed. Still, even among these, the preponderance of comparisons
to consider some less central aspects of sex. On reporting that one
showed greater effects of education and religion on women than on
was extremely satisfied with one's partnered sex (in a physical
men.
Other dependent variables.
sense), the difference between the least and most educated women
Thus, the findings from the best database available clearly and
was greater than the corresponding difference for men, although
consistently fit the hypothesis of female erotic plasticity. The two
the difference was not large and the progress across educational
major cultural factors studied in that investigation, namely, edu-
categories was not linear, so this result may not be conclusive. The
difference between conservative Protestants and nonreligious peo-
cation and religion, were associated with bigger changes in women's than men's sexual behavior. This was true regardless of
ple was also larger for women than men on this item.
whether base rates were high (as in oral sex) or low (as in anal sex
Frequency of partnered sex is of potential interest, but Laumann
or same-gender activity). It was also true regardless of whether the
et al. (1994, p. 90) reported that neither religion nor education had
effect of the institution was generally to constrain sexual activity
any relation to frequency of partnered sex. The differences be-
(as with religion) or to promote liberal attitudes and broad interests
tween the most and least educated in the number of people reporting highly frequent sex were greater for women than for men,
ferences could contribute to some findings, but other findings are
consistent with the hypothesis, but given the lack of significance
overall, this finding probably should not be accorded much weight.
(as, apparently, with education). Ceiling effects and baseline difimmune to these problems, and they all point to the same conclusion of greater female plasticity.
The authors noted that there was a slight tendency for men with no
religious affiliation to be more likely to report highly frequent sex
than the conservative Protestants, whereas there was no difference
among women in these categories, so this effect would be in the
direction contrary to the plasticity hypothesis. Oddly, though, the
other religious categories showed greater variation among women
than men, so this item departed from the typical pattern in which
conservative Protestants and people with no religion constituted
the extremes. The variance across the four religion categories was
greater for women than men, consistent with the hypothesis of
female erotic plasticity. Probably, these numbers just reflect nonsignificant, random variations, and so they too should be
discounted.
In terms of duration of most recent sexual event, there was a
suggestive trend. Education produced a greater variation in the
percentage of women than men saying that their most recent sexual
encounter lasted under fifteen minutes.5
A subsequent work with the same data set examined influences
on sexual dysfunction (Laumann, Paik, & Rosen, 1999). It found
that more education was associated with less sexual dysfunction
for women, whereas there was no significant effect for men. Thus,
Attitude-Behavior Consistency
The third prediction derived from the plasticity hypothesis is
that women will show lower attitude-behavior consistency with
regard to sex. If women's behavior is more malleable by situational forces than men's, then women will be more likely than men
to do things contrary to then: general attitudes.
With regard to sex, the discrepancy between women's attitudes
and behavior has been noted by several authors. Commenting on
their study of Black high school girls, Roebuck and McGee (1977)
said that "of interest are incongruities in expressed attitudes and
behavior" (p. 104). Social class correlated with sexual attitudes, for
example, but not with behavior. Antonovsky, Shoham, Kavenocki,
Modan, and Lancet (1978) devoted special study to the inconsistency between attitudes and behavior in their study of Israeli
adolescent girls, in which they found that a third of the nonvirgins
endorsed as important the value of a female remaining a virgin
until she married. These researchers found that such apparent
self-disapproval was partly maintained by making external attri-
again, sociocultural variables were linked to bigger differences in
females than males.
Last, one may consider fertility, which may or may not be
relevant insofar as one considers sex to be aimed at reproduction.
Educational level predicted a bigger difference in women's reproductive patterns than those of men, measured in terms of number
of children. Religion did too. Unlike other variables, fertility
showed directionally similar effects of religion and education:
Highly educated women and highly religious women had fewer
children than other women.
Summary. On the main aspects of sex covered in the HHSLS,
it was possible to construct 8 comparisons as a function of education. One (masturbation) was inconclusive, and the other 7
showed greater effects of education on women than men. There
were 5 comparisons as a function of religion, and all 5 showed
bigger effects on women than men. Combining these thus
4
There was also a category of more highly educated men whose rate of
contraceptive use in secondary relationships was about the same as the
low-education category. The data for women did not include this category
because too few women with that level of education reported secondary
sexual relationships. If one uses this category for the men, then there is no
change as a function of educational level, confirming the conclusion of
greater change among women.
5
There was also a category of people making the doubtful claim that
their most recent sex act had lasted more than an hour, the effects of
education were not linear, reflecting perhaps some mixture of altered time
perceptions and boastfulness. If one ignores these problems and simply
compares the most and least educated categories, the difference for males
(16.7 vs. 19.9) is slightly larger than for females (13.3 vs. 14.2), which is
contrary to the female plasticity hypothesis. I acknowledge it for the sake
of completeness, but the discrepancy of two percentage points seems too
small to be meaningful.
360
BAUMEISTER
butions for their past sexual experiences—yet the girls continued
able attitudes toward condoms and the finding that most respon-
to engage in sex even when they disapproved of their doing so. In
dents did not consistently use condoms during their last experience
considering the gap between attitudes and behavior, Antonovsky et
with causal sex" (p. 42). The inconsistency was apparently greater
al. pointed out that "overt behavior is much more influenced by
among women: Women reported a higher intention than men to
situational factors than are attitudes" (p. 270), which confirms the
use condoms, as well as reporting greater fear of sexually trans-
present rationale for using attitude-behavior inconsistency to test
mitted diseases, but actual condom use was the same for both
the erotic plasticity hypothesis.
genders. Because people use condoms less than they say they
The attitude-behavior gap was noted by Croake and James
should, the behaviors of the women were more inconsistent with
(1973). Their research involved multiple surveys of college stu-
their attitudes than were the men's behaviors. Moreover, the temp-
dents of both genders. Comparing their findings regarding sexual
tation factor should have produced the opposite effect: Condoms
attitudes with concurrent findings from other work on coital ex-
are generally regarded as detracting more from male than female
perience, they noted "a much higher percentage [of women] ex-
pleasure, and so males should be more willing to betray their
periencing sexual intercourse than those in the same age group
pro-condom attitudes.
who approve of such behavior" (p. 96) as evidence of inconsistency among females.
A similar conclusion was found in a cross-cultural investigation
by
Christensen
and
The singles bar sample studied by Herold and Mewhinney
(1993) also showed inconsistency between women's attitudes and
Carpenter
(1962).
They
computed
behaviors regarding casual sex itself, which was defined as having
an
erotic contact beyond hugging and kissing with someone the
approval-experience ratio that permitted them to investigate par-
respondent had just met that same day. Only 28% of the women
ticipation in premarital sex even when it went against one's own
said they anticipated sometimes having sex with someone they had
values. In all three cultures they studied, these ratios were lower
just met, but the majority (59%) had done it. The high rate of
for women than men, and in their sample of Americans in the
having had sex with a new acquaintance was especially remarkable
sexually conservative Utah region, the women's ratio was only .33,
in view of the findings that the women reported high rates of guilt
indicating that two thirds of the women who engaged in premarital
over such activities (72%) and low rates (2%) of saying they
sex had done so against their personal values. (The men in that
consistently enjoyed them. The authors pointed out that this in-
sample had a ratio of .59.) Because base rates of participation in
consistency was peculiar to women, although they had not pre-
premarital sex differed substantially by gender, these authors did
dicted it and had no explanation: "The apparent contradiction
find that numerically more men than women acted against their
between the negative attitudes expressed by many of the women
values. Still, the ratio seems the more meaningful and relevant
regarding casual sex and the fact that most of them had engaged in
indicator because it is not confounded by base rate, and it suggests
casual sex provides more questions than answers" (p. 41).
that premarital sex involves a higher rate of attitude violation for
women than men.
Below, I consider the possibility that one reason for female
erotic plasticity is that women's role requires them to participate in
Because the base rates of adultery are quite low and attitudes of
sex even when they do not particularly wish to do so. Having sex
both genders are fairly negative, it is difficult to get good data on
without desire is one form of inconsistency (although it may
attitude-behavior consistency in that sphere. One creative solu-
involve specific desires rather than general attitudes that are in-
tion, developed by Hansen (1987), involved looking at dating
consistent with behavior). Beck, Bozman, and Qualtrough (1991)
couples' involvement in any extraneous erotic activity, such as
surveyed people as to whether they had participated in sex without
kissing or petting. Sure enough, Hansen found that majorities of
desiring it. Although a majority of both genders reported having
both men and women in his sample had experienced extradyadic
done this, the proportion was higher for women (82%) than for
contacts (by self or partner). Despite the high frequency, tolerance
men (60%), and the authors noted further that nearly all (97%) of
was low, and both men and women expressed some degree of
the women past the age of 25 reported having engaged in sex when
opposition to such activity. For present purposes, however, the
they lacked desire for it. High rates of unwanted sex also emerged
crucial comparisons involved whether the attitudes (and other
from a study of people in committed relationships: During a
predictor variables) correlated with having engaged in extradyadic
2-week period, 50% of the women, but only 26% of the men,
activity.
The most directly relevant variable was extradyadic permissive-
engaged in unwanted sexual activity at least once (O'Sullivan &
Allgeier, 1998).
ness, that is, the attitude toward such activity. The correlation
Homosexuality provides another sphere in which attitude-
between tolerating such activity and having participated in it was
behavior consistency can be studied. Laumann et al. (1994) ap-
stronger for men (r = .48) than for women (r = .31). Other
proached this question by calculating the overlap between three
variables, including religiosity, sexual attitudes in general, and
categories of same-gender sexuality, namely, desire, behavior, and
identification with gender roles, also showed stronger correlations
identity. Desire consisted of a positive response to questions about
for men than women. Combining the effects of all these attitudinal
sexual attraction to a same-gender person and about finding the
predictor variables enabled Hansen (1987) to account for a third
idea of same-gender sex appealing. Behavior consisted of having
(33%) of the variance in whether men had strayed, but the same
had sex (past age 18) with someone of one's own gender. Iden-
predictors accounted for only a ninth (11.4%) of the variance in
tity referred to self-identification as gay or bisexual. Attitude-
women's behavior.
Another area in which attitude-behavior consistency can be
behavior inconsistency is perhaps best shown by people who fail to
examined is use of condoms. Herold and Mewhinney (1993)
adult behavior or identity... [characterized] 59 percent of the
conducted a survey of people in a singles bar. The authors re-
women and 44 percent of the men" (p. 298). Maximal consistency,
marked on the "obvious discrepancy between the reported favor-
in contrast, would be exhibited by people who registered positive
implement their desire in any way: "Desire with no corresponding
361
EROTIC PLASTICITY
on all three indicators. Consistency was greater among men (24%
chism (cf. Baumeister, 1989). Still, across many studies and dif-
of those who scored positive on any same-gender item) than
ferent kinds of measures, women are more likely than men to have
submissive and masochistic fantasies. Thus, the masochism data
women (15%).
The purest attitude measure regarding homosexuality in the
resemble the homosexuality data: Women are more likely than
NHSLS was whether the person rated same-gender sex as appeal-
men to report having such desires and interests, but they are less
ing. This item did not depend on actual experiences of desire or
likely than men to report taking part in such activities. Hence, for
behavior but was a simple rating of attitude in the abstract. This
women, there is a larger gap between attitude (or desire) and
item also has the advantage that men and women had approxi-
behavior.
mately equal rates of positive responses to it. Hence the attitude-
The masochism data are especially useful because they rule out
behavior consistency question can be formulated by examining
one further alternative explanation that could apply to the homo-
whether these attitudinal responses correlated with current behav-
sexuality data. I have said that men mainly show discrepancies
ior. Laumann et al. (1994, p. 159) found that less than half the
between desire and behavior because of lack of opportunity: Many
women who liked the idea of same-gender sex had actually had sex
men want to engage in sex but cannot find a willing female partner.
with another woman in the past year. In contrast, nearly 85% of the
The generally more conservative and selective attitude of women
men who found same-gender sex appealing had had sex with a
toward sex entails that women are less likely than men to comply
man in the past year. Although it is possible that gender differences
with requests for sex (Clark & Hatfield, 1989). The difficulty of
in opportunity and initiative contributed to this difference, it is
finding a female sex partner could conceivably help explain why
clear that attitude-behavior consistency was substantially lower
women are less successful than men in enacting their same-sex
among females.
desires. In masochism, however, it is usually opposite-sex partners
Attitude-behavior discrepancies regarding homosexuality were
who are sought, and so women would be seeking men to dominate
also documented by Bell and Weinberg (1978). They found that
them. Women ought therefore to enjoy an advantage over men
gaps between homosexual feelings (or desires) and homosexual
when both are trying to act out then- submissive fantasies, and so
behavior was much larger for the lesbians (22 percentage points)
this alternative explanation would predict that women would have
than for gay males (3 percentage points). Moreover, lesbians were
higher attitude-behavior consistency in this sphere.
more likely than males to have tried to relinquish their homosex-
women again show more inconsistency, which fits the broad
uality and "go straight"—which is ironic because lesbians ex-
pattern I have hypothesized, namely that women's attitudes and
pressed fewer regrets about their homosexuality and were less
behaviors are less consistent than men's when it comes to sex.
Instead,
likely to wish for a "magic pill" that would instantly transform
them into heterosexuals. Golden (1987) too was struck by inconsistencies between women's thoughts and feelings regarding sexual orientation. Her sample exhibited remarkable incongruences,
Assessing the Evidence and Possible Problems
Contrary Evidence
including women who identified as lesbians (often for political
reasons) but whose sexual behavior had been exclusively hetero-
A few studies have yielded findings that seem to contradict the
sexual, as well as the reverse pattern of women who identified
general pattern of lower attitude—behavior consistency among
themselves as heterosexuals but had only had sex with women.
women than among men. In a survey of students at a small, private,
Consistent with the present hypothesis that females have higher
southern, church-related university, Earle and Perricone (1986)
erotic plasticity, Golden contended that gay men would have fewer
found that women's attitudes toward premarital sex more strongly
such inconsistencies, would be less likely than the lesbians to
predicted whether they had had premarital sex than did men's
regard their homosexuality as elective, and would in general be
attitudes. One possible explanation is that the lower prediction
less likely to exhibit the "fluid and dynamic as opposed to fixed
rates for males reflected lack of opportunity: Many men may have
and invariant" (p. 19) patterns of sexual behavior that she charac-
wanted sex but been unable to find a willing partner, particularly
terized women as having.
at a religious institution. The finding that women's attitudes to-
To get evidence converging with the homosexuality findings,
ward sex were far more conservative than the men's attitudes
one can consider research findings on sexual masochism. Males
supports this view, and so the finding may not be a meaningful
are somewhat more likely than females to engage in this form of
exception to the female plasticity pattern.
sexual activity (see Baumeister, 1989), and indeed, some research-
McCabe (1987) surveyed an Australian sample of people in-
ers have focused on male masochism simply out of convenience:
volved in serious relationships as to whether they were having sex
It is easier to get a sample of participants who have engaged in this
and whether they were pleased with having (or not having) it. She
activity if one uses males rather than females (see, e.g., Moser &
found "a greater congruence between desire and experience for
Levitt, 1987; Scott, 1983; Spengler,
women than for men" (p. 31). This discrepancy was mainly due to
1977). Studies that have
compared the two generally find more male masochists than fe-
the imbalance in the category of people who were not having sex
male ones (Moser & Levitt, 1987), although the differences are not
but wished they were having it. This category of "reluctant vir-
large.
gins" was almost entirely male. Again, this seems to reflect a lack
Yet data on fantasy and desire do not fit the usual pattern of
of opportunity for males to act on their wishes.
males showing more. If anything, women have more fantasies and
DeLamater and MacCorquodale (1979) found higher correla-
desires for submission. This was confirmed in a recent review by
tions for women than men between personal sexual ideology (i.e.,
Leitenberg and Helming (1995), although their analytic approach
attitudes of approving particular activities) and recent sexual ac-
combined being forced into sexual activities with being tied up,
tivity within a relationship. This too could reflect lack of oppor-
humiliated, made into a sex slave, and other hallmarks of maso-
tunity for males. The nature of the measures seems especially
362
BAUMEISTER
conducive to such consistency, insofar as the measures assessed
these more than females, although there are some ambiguities in
sexuality within a relationship and approval of such activity. The
the evidence (e.g., certain patterns such as exhibitionism and
bulk of the evidence for inconsistency did not refer to relation-
bestiality may be more tolerated among females and hence not
ship contexts (and much of it was even explicitly outside of
regarded as paraphilias; see Amsterdam Sex Museum, 1999). If
relationships).
males engage in more varied sexual practices, does this constitute
A different sort of contrary evidence was found in the NHSLS.
a form of sexual plasticity in which males surpass females?
Laumann et al. (1994) reported that urban (instead of rural) resi-
As already noted, my predictions regarding variance are limited
dence was more strongly correlated with male than with female
to intraindividual variance. Interindividual variance can well have
homosexuality, and this runs contrary to the general pattern of
a strong genetic basis. It is possible that the greater variation in
greater sociocultural influences on females. To some extent, this
male sexual tastes reflects genetic or biological variation rather
finding could be explained on the basis of homosexuality inclined
than sociocultural plasticity.
men moving to big cities in order to find others, but Laumann et
Then again, some paraphilias seem incontrovertibly learned.
al. found that some difference remained even if they considered
Latex, for example, has not existed on the planet long enough to
only whether the person was born in an urban versus rural envi-
influence evolutionary processes and genetic markers, and so a
ronment. Thus, growing up in a big city apparently had a bigger
latex fetish seems most plausibly interpreted as something learned
chance of influencing men to become gay than women.
rather than innate (although it is difficult to rule out the possibility
The urban-rural difference was not predicted by Laumann et al.
that this fetish is a byproduct of some other genetic, innate ten-
(1994), nor did they have any clear idea of what it meant or why
dency; moreover, latex fetishes may be popular with both gen-
it occurred. Considering the large number of analyses they con-
ders). If males are more likely than females to adopt such para-
ducted and the preponderance of evidence for greater influence on
philias, then certain social and situational variables apparently
females, this finding might conceivably be a statistical fluke. Then
have stronger effects on males man females.
again, it seems necessary to consider the possibility that it reflects
Research has not yet provided a clear understanding of the
a genuine difference and hence a legitimate contradiction to the
causes of paraphilias. For present purposes, it is merely necessary
broad pattern of greater plasticity among females. Crucially, how-
to suggest some plausible way that males could show greater and
ever, it refers to childhood experiences: Where the person grows
more varied paraphilias without contradicting this article's main
up affects the male more than the female. Cities undoubtedly offer
hypothesis about female plasticity. The most plausible suggestion,
a substantially higher likelihood of encountering gay people, as
in my view, is that males actually do have a brief period of
compared with rural life, and if males are subject to sexual im-
plasticity during childhood, after which the sexual patterns are
printing early in life, the childhood environment could have a
reasonably rigid. Such a difference in childhood would not run
stronger effect on the male.
against the substantial body of evidence reviewed in this article,
One reviewer of a previous draft of this article proposed that
men have higher erotic plasticity based on two facts: First, men are
which has depicted female sexuality as more socioculturally malleable during adulthood.
more willing to have sex with many different partners (see, e.g.,
The experimental evidence on sexual imprinting in sheep and
Buss & Schmitt, 1993; Clark & Hatfield, 1989), and second,
goats (Kendrick et al., 1998) is consistent with the view that males
women have a longer decision process about whether to have sex
are sexually malleable during childhood and inflexible during
with a particular man. The greater willingness of men to have sex
adulthood. Early imprinting effects were strong and irreversible for
with different partners is probably not a result of idiosyncratic
males but weak and reversible for females, indicating that female
personal choice or flexible change, however; more likely, it re-
sexuality remained subject to environmental influence during
flects a fairly stable aspect of male sexual desire (see, e.g., Buss &
adulthood to a much greater degree than male sexuality, even
Schmitt, 1993; Ridley, 1993). L. C. Miller and Fishkin (1997)
though males were more strongly affected by the childhood learn-
asked a sample of college students how many lifetime sexual
ing environment. The environmental influence during childhood
partners they would like to have, and the mean male response was
was unmistakable because male sheep who had been raised by
over five dozen (as compared with 2.7 for women), which suggests
goats would not mate with their own species but only with their
that interest in multiple partners is a stable aspect of sexuality for
adoptive species.
many men.
As for the decision process, it seems likely that a longer, more
Current evidence is consistent with such a characterization of
human sexuality, too. Recent Kinsey Institute work (Reinisch,
complex process is more flexible and more subject to situational
1990) reported that paraphilias are now believed to originate in
and social factors, rather than less. It is well established that quick,
childhood (see also Money, 1990). Moreover, they appear to be
automatic responses tend to be simple and efficient but inflexible,
quite difficult to change during adulthood. Professional therapeutic
whereas controlled, deliberate processes tend to be slow, complex,
treatment relies heavily on hormone treatments or castration, both
and highly flexible (see, e.g., Bargh, 1982, 1994, 1997). The
of which are strong biological interventions and therefore suggest
longer decision process should therefore be construed as support-
that purely meaning-based interventions are not effective—a con-
ing the hypothesis that female erotic plasticity is higher than male.
clusion that would be very consistent with the belief that male
sexuality is relatively unresponsive to social and cultural influ-
What About Paraphilias?
ences during adulthood.
Sexual imprinting on male children might well also be used to
One important and potentially contrary pattern is found in
explain the homosexuality patterns that were presented earlier. The
gender differences in parapbilias (also known as sexual variations
view mat homosexuality is purely innate and genetic suffers from
or perversions). Nearly all sources report that males engage in
the implausibility that natural selection would produce genes for a
EROTIC PLASTICITY
363
pattern of behavior that precludes reproduction. As noted in the
Some findings might be explained on the basis of direct patri-
previous section, however, some data suggest that childhood ex-
archal control, but others do not fit well. The fact that women
periences have a stronger effect on males than females in dictating
report more choice than men regarding sexual orientation (Savin-
whether one becomes a homosexual (Laumann et al., 1994), and
Williams, 1990; Whisman, 1996; see also Rosenbluth, 1997, on
these fit a sexual imprinting explanation. Converging evidence was
voluntary heterosexuality) runs directly counter to the view that
provided by Bailey and Zucker (1995), who reviewed studies that
men have all the choices and women are imprisoned by rigid social
sought to predict adult homosexuality from cross-sex behavior
factors. Likewise, the evidence about women who in midlife start
during childhood. They noted that the effects were larger and
having sex with other women while still enjoying sex with men
stronger for males than for females. Although there may well be
suggests plasticity rather than coercion (Dixon, 1984). If the be-
genetic factors responsible for both the childhood behavior and the
havior genetic data continue to indicate greater genetic influence
adult sexual orientation (cf. Bern, 1998), as well as possible
on male than female sexuality, they too will be a powerful argu-
methodological factors to consider, these findings are consistent
ment that the female sex drive is indeed more socioculturally
with the view that male adult sexuality is more firmly and irrevo-
malleable.
cably shaped during childhood than female sexuality.
The greater power of childhood imprinting on males is also
The patriarchal oppression theory particularly invokes the socalled double standard, under which certain acts are more permis-
suggested by recent findings on sexual dysfunction. Using the
sible for men than for women. This view has difficulty explaining
NHSLS data set, Laumann, Paik, and Rosen (1999) found that
many of the modern findings, however, because the double stan-
childhood sexual experience (i.e., being touched sexually before
dard has been difficult to document in modern research and many
puberty) was much more likely to lead to adult sexual dysfunctions
researchers have concluded that it has disappeared or is disappear-
in males than females and that it also predicted more different
ing, especially among women (DeLamater & MacCorquodale,
types of dysfunction. Women are not immune to effects of trauma,
1979; Sprecher, 1989; Sprecher & Hatfield, 1996; cf. Robinson et
and indeed, adult victimization such as rape has strongly adverse
al., 1991). If American college students do not endorse a double
effects on women's sexuality, but the childhood experiences have
standard, then the many findings based on them cannot easily be
a greater effect on men.
explained by reference to that standard. A double standard might
These findings raise the possibility that there is a brief devel-
help explain some of the older data, but even such arguments are
opmental window of opportunity during which the male sex drive
questionable: For example, T. Smith (1994) reports that national
is malleable. A sexual imprinting stage may be biologically man-
(Roper) polls found only a small minority endorsing a double
dated for males, during which environmental (and thus sociocul-
standard in 1959 (8%) and even 1937 (7%). In any case, the double
tural) influences can exert a strong effect. The hypothesis of
standard cannot account for a large part of the evidence covered
greater female plasticity thus may have to recognize childhood
here, even if it may have influenced an occasional finding.
experiences as an exception. Still, from adolescence onward, it
appears to be the females who are more flexible.
The greater consensual lesbianism in prison (as compared with
consensual homosexuality among imprisoned males) would be
interpreted by the selective control explanation as a sign that
Selective Control and the Double Standard
prison frees women from the compulsive heterosexuality enforced
by society. This alternative explanation thus rests on the doubtful
Although the preceding sections have offered ample evidence
assumption that women are more free in prison than out of it. It
consistent with the hypothesis of greater female erotic plasticity, it
also suggests that when a woman reverts to heterosexuality after
is necessary to consider one major alternative explanation: male
prison, she is simply coming back under the control of patriarchy.
control over female sexuality as reflected in the double standard.
These views stretch the bounds of plausibility. Most situational
The essence of this view is that cultural and social factors selec-
analyses would conclude that people are less free in prison than out
tively target their efforts to control sexuality at women. That is,
of it—especially with regard to sexual choices.
culture permits male sexual desire and activity to follow their own
As already reported, female sexual behavior varies far more than
course, whereas it tries to control and stifle women's sexuality, and
male as a function of education. The selective control hypothesis
that is why many of the present effects were found. In this view,
holds that women are no different than men but have been sexually
culture is essentially patriarchal, which is to say that it seeks to
stifled by patriarchal society and so education creates only the
control and exploit women for the benefit of men. It therefore
illusion of change insofar as it frees women from their exploited
selectively tries to control women, not because women are easier
status, enabling them to become like men. Sure enough, in many
to control, but because women have less power and because the
cases education produces a convergence between men and women,
male-dominated culture seeks to shape female sexuality so women
so that highly educated women resemble men. In some cases,
can best serve men's wishes.
though, the effect is not in this direction, and women become
As already noted, the argument about superior male power can
unlike men when highly educated. Wilson (1975) found that agree-
be advanced as either an explanation for plasticity or an alternative
ment with the view that sexual desires and sexual realities diverge
explanation for the findings. The former is covered in the next
was similar between educated men, uneducated men, and unedu-
section, along with other possible explanations for plasticity. The
cated women, whereas educated women held a quite different
issue here is whether it is possible to explain all the findings as a
view. Weis et al. (1992) found that sex education produced bigger
direct result of patriarchal exploitation of women and its various
increases in tolerant, permissive attitudes in females than males,
consequences (including emancipation through education and the
regardless of which gender started off more tolerant—thus, in
sexual revolution)—and hence to reject the hypothesis of greater
some cases, females were initially more tolerant and became even
erotic plasticity among females.
more so after education. The NHSLS found that across increasing
364
BAUMEISTER
levels of education, women varied from less to substantially more
interested than men in homosexual experiences (Laumann et al.,
1994) and that education also made women more different than
men in contraceptive use.
Religion was also shown to have greater effects on female
than male sexuality. Someone might argue that religion is a tool
of male oppression (which entails suppressing female sexuality)
whereas education liberates women and allows them to discover
and pursue their own desires. This explanation has difficulty
explaining the powerful historical facts that Christianity has
long appealed to women more than to men, both during its rise
to power in the Roman empire (see Stark, 1996) and during the
transition into the modern era (Cott, 1977), and that even today
female church attendance and membership rates are higher than
male. The selective control explanation seemingly must propose
that women wanted to be exploited and sexually stifled by
Christian doctrines (and still do), a stance that seems sufficiently questionable as to call for strong supporting evidence
before it can be accepted.
Moreover, if religion is a tool of patriarchy that shapes women
to serve men, then the highly religious should show the greatest
convergence between the genders in practices that serve men, such
as fellatio. The evidence indicates the opposite, however: The
fellatio gap between men and women is greatest among the most
religious people (Laumann et al., 1994). Religious women are least
likely to serve their husbands in this and similar ways and fall most
short of their husbands' preferences.
Similar findings emerge from studies of the influence of peer
groups. Evidence indicates that female sexuality is more influenced than male sexuality by the peer group (Billy & Udry, 1985;
Mirande, 1968; Sack et al., 1984). If socializing influences reflect
the patriarchal male culture, it is necessary to assume that female
peer groups are instruments of patriarchy, at least sometimes, and
this too seems dubious.
Most societies encourage heterosexuality for the sake of reproduction, and certainly the Judeo-Christian tradition is strongly
opposed to homosexuality in both genders. These Christianinfluenced societies have apparently been more successful at stifling female than male homosexuality, insofar as there are more
gay males than females (Laumann et al., 1994), and this greater
success comes despite generally greater condemnation of male
homosexuality (see, e.g., Herek, 1988). Moreover, among homosexuals, more females than males engage in heterosexual activity,
as already reported. Women thus appear more socially flexible
than males on both scores.
To conclude: Evidence clearly supports the historical reality that
males have generally enjoyed superior sociopolitical power. It also
seems plausible, although the evidence is weaker, that males have
used this power to constrain female sexuality. To incorporate this
insight into the analysis of erotic plasticity, it seems far more
plausible to suggest that female plasticity is a result of or response
to superior male power than to suggest that male power directly
caused all the behavioral and attitudinal effects reviewed here
without any need to invoke differential plasticity. In other words,
male political power and the double standard may offer an explanation for erotic plasticity, but they are not fully viable as an
alternative explanation.
Other Alternative Explanations
The extent and variety of evidence make alternative explanations rather difficult to propose for the entire body of evidence,
although specific findings can be subject to such explanations. The
large mass of evidence that sociocultural factors predict women's
behavior more strongly than men's might be questioned by suggesting that data for women are more reliable than for men,
possibly because women furnish more accurate self-reports or are
subject to fewer sources of error variance than men. Such an
explanation however would also propose that attitude-behavior
consistency ought to be higher among women than men, whereas
in fact it was lower.
With self-report data, one often worries about the possibility of
experimenter bias and demand characteristics, especially if the
researcher is not blind to condition. With regard to erotic plasticity,
however, the possibility of researcher bias can be almost entirely
ruled out, because none of the researchers appears to have been
actively looking for greater malleability among females. Most
researchers covered in this review paid no attention at all to the
gender difference in effect sizes. The suggestion that dozens of
different researchers systematically biased their data to provide
confirmation of a hypothesis mat they did not even acknowledge
seems implausible.
A final alternative explanation would be that the effects reviewed here merely show changes in overt behavior rather than
inner, psychological changes in women. This view suggests that
erode plasticity may be greater for females than males but that the
difference is chiefly in terms of behavioral choices rather than
inner states. Against this view, it is easy to cite evidence that
women's sexual attitudes change substantially and significantly as
a function of education, peer influence, and other factors. Whether
specific feelings of sexual desire change, however, is far more
difficult to assess. The NHSLS found that education had a bigger
effect on women's rating of the appeal of various sexual practices,
including homosexual activity and various heterosexual activities
(Laumann et al., 1994), but it is not entirely clear whether those
findings should be considered as manifestations of specific desires
or general attitudes.
The measurement of sexual desire (e.g., situation-specific sexual
arousal) is undoubtedly more difficult than the measurement of
behavior or attitudes, and so it has received less study. One recent
investigation by Regan and Berscheid (1995) handled the problem
by surveying people about their beliefs about the causes of sexual
desire, which is at least a valuable first step. Consistent with the
plasticity hypothesis, both men and women agreed in perceiving
men's sexual desires (far more than women's) as arising from
intraindividual forces, which would therefore be relatively independent of the situation and presumably consistent across broadly
similar circumstances (assuming the men were healthy). Both
genders also agreed in characterizing female sexual desire (as
compared with male) as far more dependent on person by situation
interaction effects, and these would certainly be much more variable than the intraindividual causes. This study thus provides
preliminary evidence that desire conforms to the same patterns of
male consistency and female malleability, but much further work
is needed. Given the present state of evidence, the gender difference in erotic plasticity is far better supported with respect to
attitudes and behavior than desire itself.
365
EROTIC PLASTICITY
The causal question is most relevant to sociocultural factors
General Critique of Evidence
(i.e., the second prediction). The evidence about intraindividual
In general, data on sexual behavior fall short of the highest
variability is far less compromised by that issue. Likewise, the
standards of methodological rigor. It is often impossible to conduct
evidence about attitude-behavior consistency is not greatly dimin-
laboratory experiments to test causal hypotheses about sexual
ished by the limitations of correlational data. Thus, there is a
activity. Most findings are therefore correlational. Surveys and
substantial amount of evidence that is not affected by issues of
interviews rely on self-report data, and with sexuality, there are
causal direction.
multiple factors that can distort such data, including social desirability
biases,
wishful
thinking,
memory biases,
and
Baseline differences
and ceiling effects.
With some findings,
self-
baseline rates are substantially higher among males than among
deception. In general, however, these sources of bias do not
females, which raises the possibility that ceiling effects concealed
provide clear alternative explanations for findings of greater mal-
male plasticity. This possibility seems contradicted by many find-
leability of female sexual behavior than male.
ings in which greater female plasticity was found despite low base
Several limitations are relevant and
rates overall (e.g., anal sex) and by findings in women that ended
pervasive. Most of the findings regarding the sociocultural factors
up above the putative male ceiling (e.g., contraception during
Direction of causality.
are correlational, partly because both ethical and pragmatic diffi-
infidelity, desire for same-gender sex). In such cases, clearly, the
culties preclude full experimental study of sexual behavior. Alter-
effects cannot be attributed to a ceiling effect for males.
native explanations could therefore be raised. For example, instead
Given that males tend to be more sexually permissive than
of concluding that educational and religious institutions have
females overall, it is not surprising that many variables that in-
stronger effects on female than on male sexual behavior, perhaps
crease sexual behavior encounter the baseline problem. It is there-
women's sexual inclinations dictate (more than men's) how much
fore instructive to examine factors that restrict or decrease sexual
education they pursue and how religious they become. Although
behavior because, with these, it is the males who have more room
such explanations do not seem highly plausible a priori (e.g., why
to change. If the evidence for plasticity consisted of artifactual
would engaging in anal sex increase a person's likelihood of
findings based on ceiling effects and baseline differences, then one
earning a master's degree?), they cannot be ruled out with avail-
would expect sex-restricting causes to have stronger effects on
able data. One study that attempted to disentangle these competing
males than on females. Repeatedly, however, the opposite has been
causal pathways concluded that adolescent sexuality and religios-
found to be correct. I summarize some of that evidence here.
ity are marked by reciprocal causal influences: Religious adoles-
The most salient sociocultural factor that causes restriction in
cents are less likely to have sex, and adolescents who do have sex
sexual behavior is religion, insofar as religious people tended to
tend to become less religious (Thornton & Camburn, 1989). Why
report lower levels of most sexual activities than nonreh'gious
sexually permissive women would seek and achieve higher levels
people. If men start off more sexually permissive than women,
of education is however a mystery, and it seems more plausible to
then they ought to have more room to be affected by religion, and
propose that education affects sexuality.
so religiosity should produce bigger changes among men than
On some variables, reverse causal explanations are fairly plau-
women. The opposite has been consistently found, which supports
sible. The correlations of sexual behavior with peer attitudes and
the hypothesis of female erotic plasticity and contradicts the arti-
behavior, for example, could well reflect a tendency for a person
fact explanation.
to self-select similar peers instead of simple direct influence of
A determined advocate of the ceiling artifact might dismiss the
peers on the person's sexual behavior. Some studies have been
findings about religion by suggesting that religion mainly tries to
alert to this methodological problem and have had some success
control female behavior and is relatively indifferent to male sexual
ruling it out, however. Billy and Udry (1985) found no difference
behavior. This view is implausible on several counts. As Tannahill
in peer group homogeneity between males and females nor any
(1980) pointed out in her history of sex, early Christianity was
tendency (in either gender) to deselect friends based on discrepant
more hostile and restrictive toward sex than any of its contempo-
sexual status. As for acquiring new friends based on similarity in
rary religions, and its restrictiveness applied to both genders. The
sexual status, males were more selective in this regard, which
basic Christian view was that "physical pleasure of all kinds is
would operate against the pattern of higher self-peer correlations
sinful" (DeLamater, 1981, p. 264). This doctrine appears to have
among females. Thus, the greater predictive impact of peers on
had strong appeal to women, and in fact, the early rise in Christian
females than on males cannot be dismissed as an artifact of peer
church membership involved a more rapid expansion of female
selection patterns. The convergence between peer influence and
than male members (Stark, 1996). Celibacy was in fact sought and
family influence is also reassuring on this score because children
cultivated as a lifestyle by many early Christian women (Mc-
cannot select their families.
Namara, 1985). It seems most plausible that Christianity sought to
One may also consider the possibility that third variables ac-
control sexuality of both males and females but succeeded better
count for some of the correlations. For example, the link between
with females—which again would point toward greater plasticity
education and permissive sexuality could conceivably derive from
among females. This conclusion is also well supported by the
parental openness to new ideas, insofar as parental openness en-
evidence about religious celibacy: When identical standards of
courages both pursuit of advanced degrees and of sexual adven-
sexual purity are held up to both men and women, the women are
ture. Still, this analysis does not truly constitute an alternative
far more successful at meeting them (Murphy, 1992; see also Sipe,
explanation because, to account for the greater link between edu-
1995).
cation and sex among women than men, one would have to
Another important point is that the baseline and ceiling argu-
postulate that parental openness has a stronger effect on daughters
ments apply mainly to the evidence about specific sociocultural
than sons—which again would indicate greater female plasticity.
variables. They do not seem relevant to the intraindividual vari-
366
BAUMEISTER
ance or attitude—behavior consistency evidence. Thus, even if the
Assessment of Possible Explanations
baseline problem were serious, it would only undermine one of the
three predictions of the plasticity hypothesis.
Three possible explanations for the gender difference in erotic
Thus, baseline differences and ceiling effect problems are rele-
plasticity are now considered. Although these explanations can be
vant to only a small part of the evidence for plasticity. In all
considered as competing, they are not mutually exclusive, and it is
fairness, it is quite possible that some individual findings of greater
possible from an a priori standpoint that more than one could be
variation among women do indicate a ceiling effect for males. It
correct.
does not seem plausible that such artifacts constitute a substantial
amount of the evidence for plasticity, given that some findings
Male Strength and Power
directly contradict this explanation and others are immune to it.
Several strong features of the literature
The first explanation is that men are generally stronger and more
reviewed here are encouraging with respect to the validity of the
physically aggressive than women, as well as generally holding
conclusions. First, a wide range of methods and populations has
superior political, social, and economic power, and so women have
Strengths of evidence.
been used. Consistency of evidence across multiple methods can
to accommodate themselves to men. In this view, men can coerce
help substantially in overcoming concerns about methodological
women to do what they want, and so as men pursue their sexual
weaknesses because a bias or artifact in one method would likely
desires, women must go along with what men want to some extent.
be absent from some others, so if conclusions are similar, confi-
Even if the man rarely or never uses his physical or political
dence in them increases. It is unlikely that multiple methods and
advantage to get his way, the fact that he could do so remains
approaches would all share the same biases or artifacts.
implicit and could affect relationships.
Second, the consistency of findings is itself persuasive. Across
It is common knowledge that men are physically stronger than
three major predictions and a wide assortment of methods, the
women on average and that men have generally had superior
evidence pointed consistently to greater erotic plasticity in the
political and economic power. Men also exceed women in aggres-
female than in the male. The main exception (which was also
siveness (Eagly, 1987; National Research Council, 1993). In ro-
consistent) is that male sexual behavior is often constrained by
mantic and sexual relationships, men do sometimes inflict harm on
lack of opportunity, and so many men would like to have more sex
women in connection with various disputes, and in some cases
(or more partners or different varieties of sex) than they are able to
men use physical force to obtain sex from their romantic partners
have. Apart from opportunity constraints, however, female sexu-
(Laumann et al., 1994). Men's superior socioeconomic power also
ality shows greater responsiveness and flexibility than male
seems to give them some leverage toward eliciting sex from their
sexuality.
wives and partners (Blumstein & Schwartz, 1983).
A last encouraging feature is that the evidence for female
Thus, gender differences in physical strength and political
plasticity remains robust and is perhaps even strongest in the
power have been long-standing and have had some effect on
methodologically most rigorous work. If the pattern of female
sexual relations. Whether these differences could be responsible
plasticity were an artifact of sloppy methods, then its evidence
for the gender difference in sexual plasticity is far more difficult to
should diminish in proportion to the rigor of the methods, but the
say. There are at least two ways that this could be true. In one,
opposite has been found. Thus, in the NHSLS (which used some of
evolution may have made female sexuality more plastic (socially
the most rigorous, thorough, and careful methods), a substantial
malleable) because of millennia of having to adapt to stronger,
number of pointed comparisons repeatedly confirmed greater plas-
politically dominant males. In the other, women continue to be
ticity in females than in males.
Differential
critique.
To criticize the evidence for the three
conscious of the greater power held by males and hence learn to be
more malleable and flexible as a result.
predictions separately: The evidence about intraindividual vari-
One relevant aspect of this explanation that is different than the
ability (the first prediction) is sufficiently strong, diverse, and
other two is that it is not confined to sexuality. If men's greater
consistent to be satisfactory for now, although further evidence
physical strength causes women to be more malleable and flexible
would be desirable, particularly in regard to issues such as change
as a submissive adaptation, this should presumably be true across
in prison environments and the like. Second, the evidence for
multiple spheres. Women should therefore show greater flexibility
greater responsiveness to sociocultural factors is fairly extensive
and malleability on multiple measures apart from the sexual
and convincing, although it would be desirable to have more direct
sphere. In other words, sociocultural factors should have stronger
studies of cross-cultural variation and more longitudinal designs or
effects on women than men, intraindividual variability across time
other methods that can overcome the ambiguity about direction of
should be greater in women, and attitude-behavior consistency
causation. The evidence regarding attitude-behavior consistency
should be generally lower. The question of whether women are
is encouraging as far as it goes, but there are many gaps in the
more malleable than men as a general principle across the majority
range of possible evidence, and conceivably major exceptions or
of spheres of behavior is far beyond the scope of this article. Note,
even a large contrary pattern could yet be found. The attitude-
however, that experts on gender differences have not thus far
behavior prediction is therefore the most weakly supported of the
recorded any widespread pattern of greater malleability in females,
three, although even on that prediction, the evidence is generally
which casts doubt on this as an explanation. Although both gender
supportive. Still, the attitude-behavior prediction is the least cen-
differences and attitude-behavior consistency have been studied
tral of the three, insofar as many factors other than basic erotic
extensively, I have been unable to find any evidence of a general
pattern of lesser attitude-behavior consistency among women,
plasticity could affect such data, and so the relative weakness of
the literature on that question is least worrisome with respect to the
even after contacting authoritative experts in the field (A. H.
present theory.
Eagly, personal communication, 1998; R. E. Petty, personal com-
EROTIC PLASTICITY
367
munication, 1998). There is some evidence that women are more
were rated as more typical of men than women. Clearly, these
easily persuaded than men under a variety of conditions, although
participants associated seeking sex with maleness and refusing sex
numerous exceptions and boundary conditions exist (see, e.g.,
with femaleness. If that is correct, then sex would depend on the
Eagly, 1987; Petty & Wegener, 1998). Meanwhile, recent work
woman changing from refusal to acceptance.
has found that females show more genetic and less sociocultural
Further evidence about the female script and the transition from
influence on aggression than males (Eley, Lichtenstein, & Steven-
no to yes comes from research on erotica and pornography. Cowan
son, 1999; see also Christiansen, 1977), which likewise depicts the
and Dunn (1994) exposed both male and female participants to
difference in erotic plasticity as specific rather than part of a
pornographic films that were classified into nine different story
general pattern. If future research continues to suggest that women
themes, and participants were asked to rate their arousal levels.
are not more socioculturally malleable than men across the board,
One of these themes, labeled "submission" by the researchers,
then the explanations based on differential strength and power will
involved a woman who was initially reluctant to have sex but
be less plausible than the following two.
changed her mind during the scene and became an active, willing
participant in sexual activity. Women rated this theme by far the
Change and the Female Sexual Script
most sexually arousing of the nine (see also Fisher & Byrne,
1978). These studies thus suggest that the woman's transition from
A second possibility is that change is an inherent part of the
no to yes, as an idea, increases sexual excitement.
female role in sex, and so women are required to have some degree
A review of the literature on sexual fantasies found that fanta-
of flexibility in their patterns of erotic response. In this view, the
sies of being overpowered and forced to have sex were far more
standard script for sex between first-time human partners depends
common among women than men (Leitenberg & Henning, 1995).
vitally on the woman changing her mind. In nearly all known
In some studies (e.g., Pelletier & Herold, 1988), over half the
societies (and in many other primate species as well), females
female sample reported fantasies of being overpowered, and other
constitute the restraining force on sex. That is, they refuse many
research found a third of women endorsing such specific fantasies
offers or chances for sexual activity. When sex happens, it is
as being a slave who must obey a man's every wish (Arndt, Foehl,
because the woman has changed her vote from no to yes. This
& Good, 1985). When women are given lists of sexual fantasies to
crucial change might be the basis for greater erotic plasticity in
choose among, that of being forced sexually is sometimes the first
women, because it instills a capacity for change at the center of the
or second most frequently chosen one (Hariton & Singer, 1974;
female sex drive.
Knafo & Jaffe, 1984). In a study of the content of fantasies people
There is evidence that the decisive determinant of whether a
have during intercourse with a partner, Sue (1979) found that
couple has sex involves the women changing her position from no
women were significantly more likely than men to fantasize about
to yes. It is well documented that in heterosexual attraction, the
being overpowered and forced to have sex. Leitenberg and Hen-
man is typically ready for sex long before the woman (Buss &
ning cautioned further, as other researchers have, that such fanta-
Schmitt, 1993). Men are more willing than women to have sex
sies do not reflect any genuine desire to be raped, and indeed, the
with someone they have just met (see, e.g., Herold & Mewhinney,
fantasies often involve the man overcoming the woman's token
1993; see also Oliver & Hyde, 1993). The precise prediction that
resistance so as to bring about mutual pleasure and satisfaction.
women will change more than men toward a more sexually per-
Thus, these fantasies likewise suggest that a particular sexual
missive attitude as a function of increasing duration of dating was
charge is associated with the woman's changing from no to yes,
confirmed by Harrison et al. (1974).
under strong male influence.
Also relevant is the fact that men fall in love faster than women
hi sum, the transition from no to yes appears to characterize the
and hence are likely to feel loving affection and the accompanying
female role in sex. It also appears to be marked by a special
sexual desire at an earlier point in the relationship (Baumeister,
emotional charge and high sexual excitement. It is therefore con-
Wotman, & Stillwell, 1993; Hill, Rubin, & Peplau, 1976; Huston,
ceivable that this transition, requiring as it does a diametrical
Surra, Fitzgerald, & Cate, 1981; Kanin, Davidson, & Scheck,
reversal in women's attitude toward having sex widi a particular
1970). Studies of adult virginity have found that many more men
man, may have some role in the broader phenomenon of erotic
than women report that they have remained virgins because their
plasticity.
romantic partner refuses sex (McCabe, 1987; Sprecher & Regan,
A variation on this explanation is based on the observation that
1996). Even apart from virginity, far more men than women cite a
there is a chronic pattern of mismatch between when a woman
partner's unwillingness as a major reason that they are not having
wants sex and when she has it, so she has to be flexible enough to
sex (Mercer & Kohn, 1979). Both genders agree that men want and
participate positively and competently in sex when she does not
expect sex earlier in a relationship than women (Cohen & Shot-
particularly want it. This view is well expressed in Wallen's (1995)
land, 1996).
point that it is essential to distinguish between receptivity (will-
Direct evidence about refusing sex was provided by Clark and
ingness) versus desire when talking about female sexuality, a
Hatfield (1989). In one condition of their study, participants were
distinction that is far less important with male sexuality and hence
approached by an opposite-sex research confederate who invited
with traditional male-centered theories of sex in general. To ex-
the participant to have sex that same evening. All the women in
plain when and whether a female has sex, according to Wallen, it
both studies refused this invitation, whereas most of the men
is more useful to understand receptivity than actual, proactive
accepted (see also Jesser, 1978). By the same token, Mercer and
desire.
Kohn (1979) found that both male and female participants rated all
Evidence for this theory is based on temporal patterns in sex.
different strategies of avoiding sex as more typical of women than
Palmer, Udry, and Morris (1982) found that intercourse patterns
of men, whereas all the strategies for initiating and obtaining sex
for couples had clear daily and weekly patterns but not monthly
368
BAUMEISTER
patterns. That is, couples tend to have sex at a particular time of
within gender. For example, in an all-male sample, would the men
day (usually in the evening) and on some weekdays more than
with weaker sex drives be more affected by education, religion, or
others (Sundays especially). Other research on female sexual de-
situational influences than men with slrong sex drives? This ques-
sire suggests however that monthly variations are significant and
tion remains for future research.
important (Stanislaw & Rice, 1988). In other words, women feel
most sexually desirous at a particular point in the menstrual cycle,
General Discussion
usually one associated with ovulation (Stanislaw & Rice, 1988;
also Luschen & Pierce, 1972; see Wallen, 1995).
Putting these findings together indicates that women's sexual
behavior does not correlate most strongly with their desires. The
monthly rhythm of rising and falling sexual desire does not predict
their likelihood of intercourse. The implication is that women in
general are flexible enough to have sex when they do not most
want it. This flexibility points to the importance of receptivity
rather than desire and could also provide a basis for a more general
The central question addressed in this article has been whether
the female sex drive is more plastic and malleable than that of the
male, in response to social, cultural, and situational causes. The
evidence reviewed here supports the three basic predictions derived from that hypothesis. First, intraindividual variation (personal change) is higher among females than among males. The
average woman is more likely to change her sexual patterns over
the course of adult life than the average man is, in such areas as
pattern of erotic plasticity.
discontinuity in total orgasmic outlet, adaptation within marriage,
adoption of new activities over the adult years, and changes in
Do Women Have a Milder Sex Drive ?
sexual preference. Second, sociocultural factors such as education,
The third explanation is that women have a milder, weaker sex
drive than men and that this difference allows the female sex drive
to be more easily molded. It is common knowledge that in taming
animals, which is to say bringing their behavior under meaningful
religion, political ideology, acculturation, and peer influence generally have stronger effects on female sexuality than on male.
Third, females exhibit less consistency between sexual attitudes
and behavior on a variety of measures, including attitudes about
rules determined by somebody else, that the weaker their urges are,
virginity, approval of extramarital or extradyadic sexual activity,
the easier they are to tame. If women's desire for sex were less
intended condom usage, having sex despite not wanting it, and
powerful, less relentless, and less urgent than men's, then as a
interest in or desire for same-gender sex. The low attitude-
result, their sex drive could well be more malleable.
behavior consistency among women presumably occurs because
Although a full review is beyond the scope of this article, that
evidence does suggest that women have a milder sex drive.
sex depends on many specific contexts, circumstances, and other
meanings, and so the broad attitudes are poor predictors.
Women report spontaneous sexual desire less often than men and
Two main exceptions have been found. The first is relatively
think about sex less often than men (Beck, Bozman, & Qualtrough,
trivial: Men sometimes exhibit low attitude-behavior consistency
1991; Eysenck, 1971; Knoth, Boyd, & Singer, 1988; Laumann et
because of lack of opportunity. Many men are unable to find a
al., 1994). They have fewer sexual fantasies involving fewer
willing partner, and so they cannot act consistently with their
partners and less variety of activity (Ellis & Symons,
preferences.
1990;
Leitenberg & Henning, 1995). Women report less enjoyment of
The second exception, however, suggests a theoretically impor-
erotica and pornography (see, e.g.. Reed & Reed, 1972; Schmidt &
tant qualification to the female plasticity view. Evidence about
Sigusch, 1970; Sigusch, Schmidt, Reinfeld, & Wiedemann-Sutor,
sexual dysfunction, paraphihas, cross-gender behavior, and locale
1970). They desire less frequent sex and fewer sexual practices
of upbringing suggests that childhood experiences have stronger
than men (Ard, 1977; Bergstrom-Walan & Nielsen, 1990; Julien,
and more lasting effects on male than female sexuality. In adoles-
Bouchard, Gagnon, & Pomerleau, 1992; Laumann et al., 1994).
cence and adulthood, erotic plasticity is higher among females, but
Women initiate sex less often and refuse it more often (Byers &
male sexuality may undergo a childhood phase (akin to imprinting
Heinlein, 1989; Clark & Hatfield, 1989; LaPlante, McCormick, &
in animals) during which social and environmental influences can
Brannigan, 1980; O'Sullivan & Byers, 1992). Women desire fewer
have a major influence. Ironically, the relative inflexibility of adult
partners than men (Buss & Schmitt, 1993; Miller & Fishkin, 1997)
male sexuality may entail that these childhood influences have
and seek out fewer extramarital partners (Cotton, 1975; Lawson,
strong and durable effects. In contrast, the plasticity of adult
1988; Spanier & Margolis, 1983; Thompson, 1983). Women and
female sexuality may permit the effects of childhood experiences
girls masturbate less often than men and boys (Arafat & Cotton,
to be overridden. With regard to sexual abuse and dysfunction,
1974; Asayama, 1975; Laumann et al., 1994; Oliver & Hyde,
such plasticity would constitute an important adaptive benefit of
1993; Sigusch & Schmidt, 1973). Women rate their sexual urges as
female plasticity.
less strong than men rate men's (Mercer & Kohn, 1979). Women
The general conclusion from the adolescent and adult evidence
are more likely to cite lack of interest and enjoyment as a reason
is that the balance between nature and culture is different for the
for not having sex (Leigh, 1989).
two genders, at least in terms of their sexuality. Men's sexuality
Can the relative mildness of female sexual desire explain plas-
revolves around physical factors, in which nature is predominant
ticity? Once again, it is far easier to establish that something is
and the social and cultural dimension is secondary. For women,
correct than to establish its link to erotic plasticity. On an a priori
social and cultural factors play a much greater role, and the role of
basis, it would seem easier to transform a desire for A into a desire
physical processes and biological nature is relatively smaller.
for B if the desire for A is not as strong. Still, direct evidence of
These findings reverse one cultural stereotype, which is that civ-
the link is lacking. The most relevant research agenda would be to
ilization is male whereas women are closer to nature. In sexuality,
examine possible links between strength of sex drive and plasticity
at least, women are the creatures of meaning (which invokes the
EROTIC PLASTICITY
sociocultural contexts), whereas men are the creatures of nature.
(Of course, these differences are relative, not absolute.)
The large preponderance of supporting evidence thus supports
the firm conclusion that the female sex drive is in fact more
malleable than that of the male. It must be acknowledged that
essentially none of the studies reviewed was intended to provide a
direct test of the hypothesis of female plasticity, and so some
prospective tests may be warranted. Still, the fact that researchers
were not specifically looking to establish differential plasticity
lends further confidence to the conclusion because it rules out any
concern that their results are due to experimenter bias, demand
characteristics, or selective testing of the hypothesis. To put it
simply, researchers have repeatedly confirmed that women's sex
drives are more malleable even though they did not intend to show
this and, indeed, generally failed to suspect that this feature of their
data may have fit a more general pattern.
It would however be useful for further research to search for
boundary conditions, counterexamples, and mediating or moderating factors regarding differential plasticity. Any exceptions to the
general pattern of erotic plasticity would add valuable insight into
gender differences in sexuality. Attitude—behavior inconsistency is
the least thoroughly supported of the three major predictions, and
so this may be an area for further work that might either provide
useful confirmation of the broad plasticity hypothesis or, indeed,
reveal exceptions and boundary conditions that would be theoretically enlightening.
Three possible explanations for gender differences in erotic
plasticity have been suggested: differences in power and strength,
the requirement of change as part of the female sexual script, and
a relative mildness in female sexual desire. On the basis of currently available evidence, I conclude that each of these three
possible explanations has a valid basis, but at present, there is little
conclusive evidence to suggest which of them is actually linked to
erotic plasticity.
Proximal causes also remain to be explicated. These may include direct genetic influence, such as the notion that having two
X chromosomes gives women alternative blueprints for sexual
responses, whereas males have only the one. Sexual imprinting
may be more influential and irreversible with males than females,
so that women continue to have sexually formative experiences
throughout life whereas men have them only at one early point.
Hormones may affect men more than women, either because men
have more of the most influential hormone (testosterone) or because men are more directly attuned to their inner states without
any mediation through social cues and information (T. Roberts &
Pennebaker, 1995).
Another intriguing possibility is suggested by Bern's (1996,
1998) theory proposing that sexual orientation is shaped by childhood social patterns, such that the less familiar gender becomes the
more arousing and sexually appealing one (i.e., exotic becomes
erotic). Bern's theory could be reconciled with several of the
explanations I have suggested. The notion that females have more
mixed-gender social groups in childhood than males do leads, in
Bern's analysis, to suggesting that female sexual arousal would
distinguish less between males and females than would male
sexual arousal. This plasticity of sexual orientation could contribute to more general patterns of plasticity (i.e., change begets
change), as with the second explanation I proposed. Alternatively,
one could use Bern's line of reasoning to suggest that, because
369
both genders are familiar to females, neither is exotic, and hence
neither is likely to become erotic—and this could contribute to my
third explanation, namely, the weaker female sex drive.
In terms of the daily lives and actual experiences of individual
men and women, the difference in plasticity may be felt in terms
of the relative importance of physical factors versus social meanings. The importance of social, situational, and cultural influences
on women suggests that sex depends very prominently on the
meanings and interpretations that a given sex act may have. The
relative inflexibility of males with regard to sociocultural factors
suggests that meanings matter less than simpler, physical aspects
of sex.
The current status of knowledge may therefore be described as
follows. The female sex drive is more plastic and malleable than
that of the male; several well-founded explanations for this differential plasticity can be articulated, but there is no adequate basis at
present for preferring any of these explanations over the others. It
is also possible that all three explanations are correct and that the
difference in plasticity is multidetermined.
Implications
If women are indeed more responsive to sociocultural changes,
then forecasting the future shape of sexuality will be less reliable
when it comes to women than men. Had someone at the close of
the 19th century sought to predict what would happen in the 20th
century, he or she might have been fairly accurate at predicting
men (because they have not changed much), but predicting the
fluctuations and vicissitudes of female sexuality would have been
considerably more difficult. It is, in other words, far more difficult
to predict what women will want and expect sexually a century
hence than it is to predict men's wants and expectations.
From the point of view of society, the gender difference in erotic
plasticity suggests that it will be more productive and effective to
try to control female than male sexuality. It is possible that a
society's survival would be jeopardized by historical events that
might require more reproduction (e.g., due to war or famine) or
less (e.g.. overpopulation) or that the desirability of promiscuity
would increase (e.g., if the sex ratio departs far from equality) or
decrease (e.g., if AIDS or another venereal disease raises health
risks). A society that needs a change in sexual behavior in order to
survive or flourish would do better to target its messages and other
pressures at women rather than men because of the greater difficulty in changing the sexual desires and habits of of men.
From the point of view of the individuals, women will be better
able than men to adapt to new social conditions and demands. If
social conditions do change in a meaningful fashion, resulting in a
need for serious changes in sexual attitudes and behavior, women
are likely to make the adjustment better. True, one might argue on
the basis of the relative mildness of the female sex drive that sex
matters less to women than men and so women might be more
willing to accept different circumstances and contingencies. However, even if changes in active desires and behaviors are needed,
women should make these more easily. This may be particularly
important if the pace of social change continues to accelerate, as is
generally assumed to be the trend in modernity. In sex, at least,
women should be able to keep up with changing times better than
370
BAUMEISTER
Some misunderstandings and potential conflicts between the
order to ascertain what they truly desire in sex, whereas men would
genders could be affected by the difference in plasticity. Modern
have difficulty appreciating how so much introspective exertion
norms of egalitarianism and equitable relationships suggest that
could be required for the sake of understanding one's own sexu-
people should compromise and seek joint, mutually satisfying
ality. The sexual consciousness-raising of the women's movement
decisions, but the calculation of compromise is rendered more
during and after the sexual revolution, which never evoked much
difficult by differential plasticity. In simple terms, sexual compro-
of an echo among males, could reflect the greater difficulty of
mise will be easier for women than men. I cited several findings
understanding female sexuality due to its greater plasticity. Con-
indicating that women find their sexual relationships more satis-
sistent with this view, some recent findings suggest that women are
fying than men, which could reflect the women's greater plasticity.
less certain than men of what they want in sex and how to get it
For example, in response to Ard's (1977) survey, women indicated
(Vanwesenbeeck, Bekker, & van Lenning, 1998).
that their actual frequency of intercourse was nearly identical to
Sexual decision-making is also likely to be a far more complex
their desired frequency, whereas for the men a substantial gap
and subtle matter for women than for men. If women's sexual
existed. One interpretation of this finding is that women have
desires and actions are strongly influenced by sociocultural factors,
greater power and can dictate the sexual terms of the relationship.
then the social context and situation would potentially be able to
Another, however, is that women are better able to adjust their
alter the desirability of performing a particular sex act with a
preferences and expectations to what is actually available to them,
particular partner. For men, in contrast, performing a particular sex
and so a compromise gradually ceases to seem like a compromise.
act with a particular person may be a straightforward decision
Conflict and misunderstanding can exist between members of
depending on salient, unchanging cues, whereas for women, the
the same gender, too, and again differential plasticity could play a
answers might fluctuate as a function of a host of intangible social
role. Homosexual communities, for example, are in a sense op-
and contextual factors.
pressed minority groups and ones from which members may be
Last, the ongoing debate as to the degree of influence by nature
tempted to defect. If people leave such communities and join the
or culture could well end up being somewhat artificially prolonged
heterosexual mainstream, the survival of the communities could be
by the gender difference in plasticity. Feminist analysis has fa-
jeopardized. Given the data reviewed here, such defections are
vored the social construction of sexuality, whereas the subsequent
likely to be a bigger problem and threat for female than male
rise of evolutionary theories has been dominated by male theorists.
homosexual groups. Sure enough, lesbian communities have on-
If women are indeed more socioculturally malleable than men,
going and sometimes bitter struggles over defectors to heterosex-
then the social constructionist theories would resonate intuitively
uality, which may be less of a problem for gay male groups (see
with women more than men, whereas the reverse would hold for
Clausen, 1990; Rust, 1993).
biological and evolutionary theories.
There are clear and important implications for clinical practice.
The greater plasticity of female sexuality suggests that sex thera-
Concluding Remarks
pists should be more effective at treating women than men. In
particular, cognitive-behavioral treatments and other social inter-
Human progress is generally regarded as a matter of either
ventions should be much more effective with female than male
reforming society so as to improve its capacity to guide people
clients. The relative inflexibility of males suggests that sexual
toward more fulfilling lives or, at least, allowing people freedom to
problems may require more physiologically and biochemically
make their own conscious choices and pursue their individual
oriented interventions. Some recent evidence fits this view, al-
goals. Moreover, it seems highly likely that sex, love, and mating
though further research is needed. Laumann et al. (1999) found
will continue to play a central part in human happiness and
that male sexual dysfunction was more linked to physical factors
fulfillment. The question of how much human sexuality can be
such as poor overall health than was female sexual dysfunction.
transformed based either on Utopian social arrangements or indi-
Meanwhile, female dysfunction was more strongly linked than
vidual choice is therefore one that has more than abstract theoret-
male to sociocultural factors such as education and change in
ical implications. If the sex drive is socioculturally malleable, then
socioeconomic status (loss of income). The link to broadly mean-
there exist many possible directions in which to pursue social
ingful context was also evident in the fact that female sexual
progress and individual fulfillment. In contrast, if the sex drive is
dysfunction correlated more strongly than male dysfunction with
fixed and static, then society must ultimately accommodate and
broad measures of happiness and quality of life. The main excep-
confront those patterns, and individual choice will be a matter of
tion to these patterns was that childhood sexual experiences pre-
pursuing those innate, inflexible desires.
dicted male sexual dysfunction more strongly than they did female
The gender difference in erotic plasticity suggests that women
dysfunction, which fits the hypothesis that sexual imprinting pro-
present a better prospect for achieving cultural progress than men,
duces relatively strong and irreversible effects on males but not on
at least with regard to sexuality. To be sure, the differences are
females.
relative rather than absolute, but, on both individual and collective
Sexual self-knowledge, meanwhile, should be far easier for
measures, there was consistent evidence that women's sexuality
males than females to achieve. The male's understanding of his
can adapt and change more effectively than men's. To the extent
own sex drive is essentially a matter of gathering information
that the road to Utopia runs through the bedroom, social engineers
about a stable, fixed
may find that male
entity. In contrast, the female's
self-
inflexibility presents the greater
prob-
exploration is to some extent pursuing a moving, shape-changing
lem whereas female plasticity represents the more promising
target. The evidence for sociocultural influence and intraindividual
opportunity.
change could itself persuade some women that they require a long
Meanwhile, the sexual responses of individuals are likely to
period of inner exploration, experimentation, and soul-searching in
continue to take shape in different ways, particularly with respect
EROTIC PLASTICITY
to the relative importance of physical versus sociocultural dimensions. The relatively low plasticity of the male sex drive suggests
that biochemical factors such as hormones, age, general health, and
genetic predispositions may often he the driving forces, and men's
sexual wishes may be relatively indifferent to the social context.
For women, in contrast, sex is driven by sociocultural factors,
interpretations, context, expectations, and the like. The question of
"What does it mean?"—in other words, what does a particular sex
act signify and communicate—is centrally important to the female
sexual experience, before, during, and after. For men, in contrast,
the different possible meanings matter less, and sex might often be
a perfectly fine experience even if it hardly means anything at all.
These differences could make mutual intuitive understanding between men and women elusive.
371
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