West Brom goalscorer Reid (right) is challenged by Freddie Eastwood (left)
West Brom moved eight points clear of third-placed Nottingham Forest with a win over Coventry, courtesy of a winner from on-loan Steven Reid.
The midfielder - recently signed from Blackburn - fired in at the back post from a Chris Brunt corner.
Later in the first half, Robert Koren appeared to have forced Graham Dorran's free-kick over the line but the lineman's flag stayed down.
Jonathan Stead put a great chance wide for the visitors in the second half.
The Baggies' victory extends their current run of victories to five matches and leaves them just two points behind league leaders Newcastle, having played a game more.
The match itself was very much a game of two halves with the home side dominant in the first and Coventry rallying to have the better of the second.
Prior to Reid's opening goal Ben Watson had narrowly failed to connect with Joe Mattock's cross from the left-wing as West Brom sought to impose themselves from the off.
Coventry came to life after the break and on the hour mark an unmarked Stead somehow diverted Sammy Clingan's inswinging free-kick wide from six yards.
Substitute Morrison then almost snatched a point at the death but West Brom hung on to secure their eighth successive victory at the Hawthorns.
West Brom manager Roberto di Matteo: "It's one more hurdle that we've passed. Nothing has been achieved but we're pleased with the three points and the six points from the last two home games.
"Tonight was a bit of a scrappy game but we managed to get the goal and put ourselves in front and then we battled, we defended our goal very dearly.
"I think our legs were a little bit tired and Coventry had nothing to lose, they threw everything at us."
Coventry boss Chris Coleman: "It's important we finish as high as we can.
"While there's even a slim glimmer of hope that we can get into the play-offs, we've got to hang on to that.
"It would be such a big thing for us. Of course, it's a long shot but there's still a lot of points to play for."
90:00+5:21 The final whistle goes and the game is over.
90:00+5:03 Clinton Morrison produces a right-footed shot from inside the six-yard box and hits the post.
90:00+4:41 The ball is sent over by Freddy Eastwood, Ben Watson manages to make a clearance.
90:00+4:00 Gabriel Tamas fouled by Carl Baker, the ref awards a free kick. Scott Carson takes the direct free kick.
90:00+3:54 Booking Giles Barnes goes into the referee's book.
90:00+3:19 Giles Barnes concedes a free kick for a foul on James McPake. Sammy Clingan takes the free kick.
90:00+2:14 Sammy Clingan produces a cross.
90:00+1:12 Jerome Thomas produces a cross, save by Keiren Westwood.
90:00+0:37 Corner taken short by Jerome Thomas.
90:00+0:29 The ball is sent over by Jerome Thomas, Martin Cranie gets a block in.
88:47 Unfair challenge on Graham Dorrans by Richard Wood results in a free kick. Ben Watson restarts play with the free kick.
87:39 Free kick awarded for an unfair challenge on Jerome Thomas by Gary Deegan. Joe Mattock takes the direct free kick.
86:58 The official flags Luke Moore offside. Indirect free kick taken by Keiren Westwood.
86:14 Carl Baker has an effort at goal from 20 yards. Save made by Scott Carson.
84:30 Free kick taken by Scott Carson.
84:30 Substitution Jerome Thomas joins the action as a substitute, replacing Robert Koren.
84:30 The assistant referee flags for offside against Carl Baker.
81:55 Corner taken right-footed by Carl Baker from the left by-line, clearance made by Giles Barnes.
81:46 Freddie Sears sends in a cross.
80:13 The official flags Richard Wood offside. Scott Carson takes the free kick.
79:22 Substitution (Coventry) makes a substitution, with Chris Hussey coming on for Stephen Wright.
78:49 Corner taken by Carl Baker from the right by-line.
77:51 Outswinging corner taken from the right by-line by Carl Baker.
76:50 Unfair challenge on Gary Deegan by Ben Watson results in a free kick. Sammy Clingan takes the direct free kick.
75:39 Substitution Clinton Morrison replaces Jonathan Stead.
71:00 Martin Cranie fouled by Graham Dorrans, the ref awards a free kick. Direct free kick taken by Martin Cranie.
70:34 Freddy Eastwood produces a cross.
70:12 Sammy Clingan takes a inswinging corner to the near post, comfortable save by Scott Carson.
69:11 Corner taken by Carl Baker played to the near post, clearance made by Ben Watson.
69:11 Substitution Luke Moore joins the action as a substitute, replacing Ishmael Miller.
68:29 Freddie Sears sends in a cross, blocked by Joe Mattock.
65:22 Substitution Freddie Sears is brought on as a substitute for David Bell.
65:22 Corner taken by Robert Koren from the right by-line, Steven Reid produces a left-footed shot from deep inside the penalty
area which goes wide of the left-hand post.
64:59 Graham Dorrans has an effort at goal from 18 yards. Blocked by Stephen Wright.
64:27 Corner taken right-footed by Graham Dorrans to the near post, clearance made by Richard Wood.
64:04 Ishmael Miller has a drilled shot. James McPake gets a block in.
62:57 The ball is delivered by Robert Koren.
62:29 Ishmael Miller challenges James McPake unfairly and gives away a free kick. Free kick taken by James McPake.
60:13 Sammy Clingan takes the free kick, Close range shot by Jonathan Stead goes wide of the left-hand upright.
60:13 Substitution Giles Barnes is brought on as a substitute for Chris Brunt.
60:13 Free kick awarded for an unfair challenge on Stephen Wright by Chris Brunt.
59:28 Effort from 25 yards by Graham Dorrans. James McPake gets a block in.
Correction - 57:25 Free kick awarded for a foul by Abdoulaye Meite on Jonathan Stead. Sammy Clingan takes the direct free kick.
57:25 Free kick awarded for a foul by Abdoulaye Meite on Jonathan Stead. Sammy Clingan restarts play with the free kick.
55:37 The ball is swung over by Freddy Eastwood.
53:56 The ball is sent over by Martin Cranie, clearance by Abdoulaye Meite.
53:02 Shot from outside the box by Ishmael Miller misses to the left of the target.
52:44 The ball is delivered by Joe Mattock, James McPake manages to make a clearance.
49:55 The ball is delivered by Chris Brunt, clearance made by James McPake.
49:28 Drilled right-footed shot by Robert Koren. Save made by Keiren Westwood.
47:50 Gary Deegan restarts play with the free kick. Freddy Eastwood is caught offside. Scott Carson takes the free kick.
47:50 Booking Booking for Ben Watson for unsporting behaviour.
47:10 Free kick awarded for a foul by Ben Watson on David Bell.
45:01 The game restarts for the second half.
Half Time
45:00+3:04 The whistle is blown to end the first half.
42:55 Graham Dorrans shoots direct from the free kick.
42:55 Booking James McPake is shown a yellow card.
42:46 Foul by James McPake on Ishmael Miller, free kick awarded.
41:45 Ishmael Miller fouled by Martin Cranie, the ref awards a free kick. Steven Reid restarts play with the free kick.
40:58 Robert Koren takes a shot. Save by Keiren Westwood.
40:12 Joe Mattock fouled by Stephen Wright, the ref awards a free kick. Graham Dorrans restarts play with the free kick.
38:55 Effort from a long way out by Carl Baker goes wide left of the goal.
36:52 David Bell has an effort at goal from outside the box which misses left.
36:14 Shot by Chris Brunt from outside the box goes high over the crossbar.
31:31 Ben Watson delivers the ball, brilliant save by Keiren Westwood.
30:15 The ball is swung over by Stephen Wright, clearance made by Ben Watson.
29:03 Shot by Ishmael Miller from 18 yards. Save by Keiren Westwood.
27:19 Freddy Eastwood delivers the ball, clearance by Joe Mattock.
26:43 Ishmael Miller fouled by James McPake, the ref awards a free kick. Graham Dorrans restarts play with the free kick.
25:04 The ball is delivered by Carl Baker, clearance made by Joe Mattock.
23:27 Corner taken by Sammy Clingan from the right by-line to the near post, Ben Watson manages to make a clearance.
23:04 Inswinging corner taken right-footed by Sammy Clingan played to the near post, Ben Watson makes a clearance.
21:15 Assist on the goal came from Chris Brunt.
21:15 GOAL - Steven Reid:West Brom 1 - 0 Coventry Steven Reid finds the back of the net with a goal from inside the six-yard box to the bottom left corner of the goal. West
Brom 1-0 Coventry.
20:55 Inswinging corner taken from the right by-line by Chris Brunt,
20:29 A cross is delivered by Chris Brunt, clearance by Carl Baker.
19:23 Unfair challenge on Ishmael Miller by Richard Wood results in a free kick. Chris Brunt takes the direct free kick.
18:58 Shot by Jonathan Stead. Save made by Scott Carson.
18:31 Youssouf Mulumbu sends in a cross, Keiren Westwood makes a save.
16:32 Martin Cranie is flagged offside by the assistant referee. Scott Carson takes the free kick.
13:38 The ball is delivered by Freddy Eastwood, clearance by Abdoulaye Meite.
12:54 Gary Deegan has an effort at goal from outside the penalty box missing to the wide right of the target.
12:05 Free kick awarded for an unfair challenge on David Bell by Joe Mattock. Sammy Clingan takes the direct free kick.
9:19 Free kick awarded for an unfair challenge on Jonathan Stead by Abdoulaye Meite. Direct strike on goal from the free kick comes
in from Sammy Clingan.
9:03 The ball is delivered by Chris Brunt, save by Keiren Westwood.
8:14 Centre by Stephen Wright, Scott Carson makes a save.
7:23 Joe Mattock sends in a cross.
6:12 Ishmael Miller crosses the ball, clearance by Richard Wood.
4:51 Centre by Chris Brunt.
4:38 A cross is delivered by Chris Brunt, clearance made by Richard Wood.
1:48 Graham Dorrans has an effort at goal. Save by Keiren Westwood.
0:00 The referee gets the match started.
Live text and data provided by The Press Association.
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