Policies for Places API

This document lists requirements that are specific to all applications developed with the Places API (New), including the Autocomplete (New) service that is part of that API. More general information for Google Maps developers may be found in the Google Maps Platform Terms of Service.

Policies

This section describes policies relevant to Places API. Policies provide practical implementation guidelines and requirements to help you use the Service correctly and in line with Google Maps Platform's expectations.

Exceptions from caching restrictions

Note that the place ID, used to uniquely identify a place, is exempt from the caching restrictions. You can therefore store place ID values indefinitely. The place ID is returned in the place_id field in API responses. Learn how to save, refresh, and manage place IDs in the Place IDs guide.

European Economic Area countries and territories

This product has different Terms of Service for customers with a billing address in the European Economic Area (EEA), and it may also have different functionality. Before building with Google Maps Platform, review the following EEA-specific terms and information:

If your billing address is not in the EEA, the following terms of service apply to you:

Google Maps attribution requirements

This section provides attribution requirements and guidelines for displaying Google Maps and Content through your applications.

Display Google Maps attribution

You must follow Google Maps attribution requirements when displaying Content from Google Maps Platform APIs in your app or website. You don't need to add extra attribution if the Content is shown on a Google Map where the attribution is already visible.

Included Google Maps attribution

For Google Maps attribution that is already provided by Google Maps Platform in the user interface, such as in Places UI Kit:

  • Don't remove included attribution regardless of where it is displayed. Don't alter, hide, or obscure the attribution and make sure it is clearly visible against the background.
  • Always visually distinguish Google Maps Platform Content from other content by using UI cues such as a border, background color, shadow, or sufficient whitespace.
  • When making visual modifications, you must adhere to all Google Maps attribution requirements.

Attribution should take the form of the Google Maps logo whenever possible. In cases where space is limited, the text Google Maps is acceptable. It must always be clear to end users which content is provided by Google Maps.

Left: Google Maps logo attribution, Right: Google Maps text attribution
Left: Google Maps logo attribution, Right: Google Maps text attribution

Logo attribution

Follow these requirements for using the Google Maps logo in your app or website.
Acceptable variations for Google Maps logo attribution
Acceptable variations for Google Maps logo attribution

Download Google Maps logos

Use the official Google Maps logo files. Download the logos below, and follow the guidelines in this section.

Download the Google Maps attribution assets

When using the Google Maps logo, follow these guidelines.

  • Don't modify the logo in any way.
  • Maintain the aspect ratio of the logo to prevent distortion.
  • Use the outlined logo on a busy background, like a map or image.
  • Use the non-outlined logo on a plain background, like a solid color or subtle gradient.

Logo size specification

Follow these size specifications for the Google Maps logo:
  • Minimum logo height: 16dp
  • Maximum logo height: 19dp
  • Minimum logo clear space: 10dp on left, right and top, 5dp on the bottom

To learn about dp, see Pixel density on the Material Design website.

Google Maps logo showing minimum clear space and acceptable size range
Google Maps logo showing minimum clear space and acceptable size range

Logo accessibility

Follow these accessibility requirements for the Google Maps logo:
  • Maintain an accessible contrast between the logo and the background.
  • Include an accessibility label with the text Google Maps.
Unacceptable variations and accessibility issues for Google Maps logo attribution
Unacceptable variations and accessibility issues for Google Maps logo attribution

Text attribution

If the size of your interface does not support using the Google Maps logo, you can spell out Google Maps in text. Follow these guidelines:

Acceptable variations of the Google Maps text attribution
Acceptable variations of the Google Maps text attribution
  • Don't modify the text Google Maps in any way:
    • Don't change the capitalization of Google Maps
    • Don't wrap Google Maps onto multiple lines
    • Don't localize Google Maps into another language.
    • Prevent browsers from translating Google Maps by using the HTML attribute translate="no".
Unacceptable variations of the Google Maps text attribution
Unacceptable variations of the Google Maps text attribution
  • Style Google Maps text as described in the following table:

    Google Maps text-styling requirements
    Property Style
    Font family Roboto. Loading the font is optional.
    Fallback font family Any sans serif body font already used in your product or "Sans-Serif" to invoke the default system font
    Font style Normal
    Font weight 400
    Font color White, black (#1F1F1F), or gray (#5E5E5E). Maintain accessible (4.5:1) contrast against the background.
    Font size Minimum font size: 12sp
    Maximum font size: 16sp
    To learn about sp, see Font size units on the Material Design website.
    Letter spacing Normal

Example CSS

The following CSS renders Google Maps with the appropriate typographic style and color on a white or light background.

@import url('https://fonts.googleapis.com/css2?family=Roboto&display=swap');

.GMP-attribution {
font-family: Roboto, Sans-Serif;
font-style: normal;
font-weight: 400;
font-size: 1rem;
letter-spacing: normal;
white-space: nowrap;
color: #5e5e5e;
}

Visual requirements

Follow these requirements for the visual treatment of Google Maps attribution.
  • Position attribution near the top or bottom of the content, and within the same visual container. For a single line of content, attribution can be positioned to the right or left.

  • Visually distinguish Google Maps Platform Content from other content by using UI cues such as a border, background color, shadow, or sufficient whitespace.

  • Don't misrepresent Google Maps by attributing it with non-Google Maps Platform content.
  • Verify that the attribution is always visible and legible. Never remove, hide, obscure, or modify it.

The following figures show examples of these visual requirements.

Example of Google Maps attribution positioned at the top, at the bottom, and to the side of the content
Example of Google Maps attribution positioned at the top, at the bottom, and to the side of the content

Example of three approaches to differentiating Google Maps Content (the place rating) from other content
Example of three approaches to differentiating Google Maps Content (the place rating) from other content

Don't obscure the Google Maps attribution or mix it with content from other sources
Don't obscure the Google Maps attribution or mix it with content from other sources

Third-party data providers

Some of the data and images on our mapping products come from providers other than Google. For some products, such as Map Tiles API, we may provide you with the required attribution to the third-party data provider. When we do, the text of your attribution must say the name "Google Maps" and the relevant data provider(s), such as "Map data: Google, Maxar Technologies." When Google provides third-party attribution, only including "Google Maps" or the Google logo is not proper attribution.

Other attribution requirements

The following attribution requirements are specific to the Places API.

Autocomplete for end user addresses

When an end user uses Autocomplete functionality within your Customer Application to type ahead a street address and that street address would have been completely and accurately provided by that end user without Autocomplete, the end user's selected address is then not subject to the Google Maps Content restrictions in your Google Maps Platform Agreement. This exception applies only to the street address selected by the end user and solely for that end user's specific transaction; it does not apply to the list of suggested addresses provided by the Autocomplete functionality or to other Google Maps Content. This exception does not apply to any POI or address lookup functionality offered by other Google Maps Platform Services.

Autocomplete end user address

In the previous image, the address list on the left is still subject to the restrictions on Google Maps Content. Once the end user selects their chosen address, that address is not subject to the restrictions on Google Maps Content solely for the purpose of that end user's applicable transaction.

Third-party attributions

Follow these instructions to retrieve third-party attributions, and to display the attributions in your app.

Retrieve attributions from a Place

If your app displays information obtained by calling Place Details with a place ID, the app must also display third-party attributions for the place details obtained.

Attributions in the Place object of a response are represented by an Attribution object. To add the Attribution to the response, include places.attributions (Nearby Search and Text Search) or attributions (Place Details) in the field mask of the request.

The fields of Attribution object are strings containing the provider and providerUri of the attribution, or an empty string if there are no attributions to display.

Display attributions for a photo

If your app displays photos, you must show author attributions for each photo that has them.

Details about the photo in a Place object of a response are contained in the photos array. To add the photos array to the response, include places.photos (Nearby Search and Text Search) or photos (Place Details) in the field mask of the request.

Each element of the photos array is an instance of Photo, which contains the authorAttributions array, of type AuthorAttribution.

The fields of AuthorAttribution object are strings containing the displayName, uri, and photoUri of the attribution, or an empty string if there are no attributions to display.

Display a review

A Place object in a response can contain up to five reviews. You can optionally display these reviews in your app.

When displaying reviews contributed by Google users, you must place the author's name in close proximity. When available in the author attribution field of the Review object, we recommend you include the author's photo and link to their profile as well. The following image shows an example of a review of a park:

Author attribution display

Google also recommends that you display how reviews are being sorted to the end user.

Each review in a Place object of a response is represented by a Review object. To add the Review object to the response, include places.reviews (Nearby Search and Text Search) or reviews (Place Details) in the field mask of the request.

The fields of the Review object contain the attribution, or are empty if there is no attribution to display.

Search results attributions

In Europe, when using Google's unadulterated ranking, search products must have explainer text no more than 1 click away that describes the main factors and the weighting of the main factors that determine search results ranking. Explainer text:

Header: About these results

Body: When you search for businesses or places near a location, Google Maps will show you local results. Several factors — primarily relevance, distance and prominence — are combined to help find the best results for your search.

Button 1: Learn more
"Learn more" text should link to a Help Center article.

Button 2: OK

AI-powered summaries

When you display AI-powered summaries in your app — including place, area, and review summaries — you must do the following:

  • Display the required attributions, reporting links, and reference links as defined below.
  • End users must be able to read the full summary text as it is provided by Google Maps.

Display AI-powered summaries disclosure text

When displaying an AI-powered summary of any type, always include the localized disclosure text (provided in the disclosureText field of the response body) immediately below the summary. Never modify or augment the disclosure text provided by the API.

Disclosure for all AI-powered summaries types
Figure 1: Disclosure text properly displayed below each of the three AI-powered summary types.

Place and area summary additional requirements

Place and area summaries displayed in your app must be accompanied by the following text and required links:

Text Requirement
About this summary Use the following link to "How Google sources and uses information in local listings": https://support.google.com/local-listings/answer/9851099.
Report summary

Use the link contained in the flagContentUri field of the response to enable reporting an issue to Google about the content of a summary.

Note: AI-powered summaries provided through the Places API (New) are subject to Google's content and product policies wherever you are in the world. You are required to notify your end users that if they would like to report content that should be removed from Google's services under applicable laws, they should report it using the provided flag content URL (flagContentUri).

Disclosure for place and area summaries
Figure 2: AI-powered area summary shown with required associated links made available to end users using an overflow menu.

Review summary requirements

Review summaries displayed in your app must be accompanied by a heading with the text "Review summary." Additionally, you must use the following text and required links:

Text Requirement
About this summary Use the following link to "How Google sources and uses information in local listings": https://support.google.com/local-listings/answer/9851099
Report summary

Use the link contained in the flagContentUri field of the response.

Note: AI-powered summaries provided through the Places API (New) are subject to Google's content and product policies wherever you are in the world. You are required to notify your end users that if they would like to report content that should be removed from Google's services under applicable laws, they should report it using the provided flag content URL (flagContentUri).

See reviews Use the link contained in the googleMapsLinks.reviewsUri field of the response.
Disclosure for review summaries
Figure 3: AI-powered review summary shown with required associated links made available to end users using an overflow menu.

Display guidance for automotive use cases

For driver safety, Google recommends rendering AI-powered summaries in parked mode for automotive experiences. If rendering summaries in driving mode, on-screen information should be simple, clear, and concise to ensure that the driver's attention returns quickly to the road:

  • No more than 3 lines
  • 120 characters or 24 words or less
  • Minimum front size of 24dp

Especially in automotive contexts, it's the developer's responsibility to render AI-powered summaries in ways that are safe and compliant with all local laws and regulations.