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In this project, I analyzed a real-world ecommerce dataset from The Look public dataset in Google BigQuery to uncover financial insights and visualize revenue performance. I used advanced SQL, Power BI, DAX, Python, Excel/CSV

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TshepoKgopane/Ecommerce-Revenue-Analysis

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📊 Ecommerce Revenue Analysis Dashboard

This project showcases my skills in SQL, Power BI, Data Analytics, Python through a real-world ecommerce dataset sourced from Google BigQuery (bigquery-public-data.thelook_ecommerce). It simulates a scenario where I work as a data analyst for an ecommerce brand to analyze trends, customer behavior, and forecast future revenue.

Dataset Source: bigquery-public-data.thelook_ecommerce
Tables Used:

  • orders
  • order_items
  • users
  • products

🧠 Business Questions Answered

  • What is the total revenue generated by completed orders?
  • How has monthly revenue trended over time?
  • What product categories contribute the most to revenue?
  • How can we forecast future revenue trends?

🛠 Tools Used

| Google BigQuery | SQL querying and data exploration | | Python (Prophet) | Time-series revenue forecasting | | Power BI | Data modeling, visualization, and dashboard creation

📈 Key Visualizations

  • Monthly Revenue Trend (line chart with forecast)
  • Total KPIs: Revenue, Orders, Customers, Avg. Order Value
  • Revenue by Product Category
  • Forecasted Revenue (Python

💡 Insights

  • Revenue is growing steadily month over month.
  • Top 3 product categories generate over 70% of sales.
  • A small group of loyal customers drive a large portion of revenue.
  • Next 3 years’s revenue is forecasted to increase by ~X% based on current trends.

📤 Outcome

This project demonstrates the ability to:

  • Join complex datasets using SQL
  • Perform data cleaning, filtering, and transformation
  • Create business-ready dashboards with KPIs and insights
  • Forecast revenue using time-series models
  • Tell a compelling data story to stakeholders

🙋‍♂️ About Me

Tshepo Vincent Kgopane – Aspiring Business/Data Analyst

About

In this project, I analyzed a real-world ecommerce dataset from The Look public dataset in Google BigQuery to uncover financial insights and visualize revenue performance. I used advanced SQL, Power BI, DAX, Python, Excel/CSV

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