Gemstar International Group Ltd., maker of electronic guides for television, and TV Guide Inc. agreed today to a $9.2 billion merger that positions the former rivals for growth in new forms of electronic advertising and commerce.
The deal ends six years of legal wrangling between the companies over technology patents for program guides, which offer daily schedules, commercials, and highlights of specials or pay-per-view movies on cable and satellite TV.
Moreover, it puts two of the emerging industry's titans together as new broadband digital technologies enter households with the ability to spur two-way communication over TV sets.
Many industry experts see a day not too far off when TV viewers will use a remote control to download product information via a television and purchase products through direct links to a manufacturer. …
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