Noggin has cut a unique deal with a shopping mall chain aimed at driving the service's brand and retail traffic with an educational program for preschoolers featuring network characters such as Moose A. Moose and Maisy.
Beginning this month at five test malls in Nebraska, Texas, Washington and Pennsylvania, the agreement calls for General Growth Properties to build "Club Noggin" activity centers, where parents will be able to take their kids for 75-minute interactive sessions.
The first Club Noggin is slated to debut April 20 at Oak View Mall in Omaha, Neb.
Unlike mall tours that other cable networks have run in the past, the Noggin program is designed to become a permanent fixture at dozens of GGP malls nationwide. …
Daily Herald (Arlington Heights, IL); July 18, 2004
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