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Moments engagement metrics

You can view engagement metrics for your own Moments on twitter.com.


To view Moment metrics:

  1. Navigate to the Moments tab on your profile page.
  2. Click on the  icon located at the top of the Moment.
  3. Select View Analytics.


You may also access these metrics directly from your Moment: At the top of the Moment page, click on the more icon  and select View Analytics to view your metrics.

Note: We provide Moments metrics for Moments made on or after December 23, 2016. Data for metrics is up-to-date by the minute. This feature is currently available on web only.

Definitions

  • Opens: The number of times your Moment was viewed.
  • Unique Opens: The number of unique accounts that viewed your Moment.
  • Likes: The number of likes your Moment has received.
  • Shares: The number of times your Moment was shared from the Tweet button.
  • Completion Rate: The percentage of unique accounts that reached the end of your Moment.