CTS Eventim is plotting a post-pandemic comeback tour
Europe’s live-music giant is unfazed by the coronavirus slump
“WE WERE MEDIOCRE,” confesses Klaus-Peter Schulenberg about Free, the rock band he played guitar for in his youth. He was, though, excellent at landing attractive gigs. So much so that other bands asked him to help them do the same. It became his job in 1971, before he was old enough to sign a contract to manage Bernd Clüver, who went on to become a chart-topping pop star (Mr Schulenberg’s father did so on his behalf). Today he is the billionaire boss of CTS Eventim, Europe’s biggest organiser of live entertainment.
This article appeared in the Business section of the print edition under the headline “Off his rocker?”
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