2025 State of Customer Engagement Report

Explore the five trends redefining how brands connect with customers in 2025.

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`; // desktop nav let productsDropdown = document .getElementById("navigation-dropdown-0") .getElementsByClassName("navigation-dropdown-section"); if (productsDropdown) { let customerDataColumn = productsDropdown[3]; //customerDataColumn.insertAdjacentHTML("afterend", marketingColumn); } const paddingTop = "0.6rem"; let solutionsDropdown = document .getElementById("navigation-dropdown-1") .getElementsByClassName("navigation-dropdown-section"); const businessSize = `
${businessSizeLabels[0]}
`; const twilioServicesHTML = `
Twilio Programmable Messaging logo ${twilioServicesLabels[0]}
`; if (solutionsDropdown) { let industriesColumn = solutionsDropdown[2]; let industriesCTA = industriesColumn.getElementsByClassName( "navigation-dropdown-list" )[0]; industriesCTA.insertAdjacentHTML("afterend", businessSize); let partnersColumn = solutionsDropdown[3]; let partnersLastDiv = partnersColumn.getElementsByClassName( "navigation-dropdown-list" )[0]; partnersLastDiv.insertAdjacentHTML("afterend", twilioServicesHTML); //partnersColumn.insertAdjacentHTML("afterend", marketingColumn); } let developersDropdown = document .getElementById("navigation-dropdown-2") .getElementsByClassName("navigation-dropdown-section"); if (developersDropdown) { let toolsAndResourcesColumn = developersDropdown[2]; //toolsAndResourcesColumn.insertAdjacentHTML("afterend", marketingColumn); } let whyTwilioDropdown = document .getElementById("navigation-dropdown-3") .getElementsByClassName("navigation-dropdown-section"); if (whyTwilioDropdown) { let resourcesColumn = whyTwilioDropdown[2]; resourcesColumn.insertAdjacentHTML("afterend", marketingColumn); } // mobile nav const paddingTopMobile = "5.5rem"; let solutionsDropdownMobile = document .getElementsByClassName("navigation-mobile-menu")[0] .getElementsByClassName("navigation-dropdown four-columns")[1] .getElementsByClassName("navigation-dropdown-section"); const businessSizeMobile = `
${businessSizeLabels[0]}
`; const twilioServicesHTMLMobile = `
Twilio Programmable Messaging logo ${twilioServicesLabels[0]}
`; if (solutionsDropdownMobile) { let industriesColumnMobile = solutionsDropdownMobile[2]; let industriesCTAMobile = industriesColumnMobile.getElementsByClassName( "navigation-dropdown-list" )[0]; industriesCTAMobile.insertAdjacentHTML("afterend", businessSizeMobile); let partnersColumnMobile = solutionsDropdownMobile[3]; let partnersLastDivMobile = partnersColumnMobile.getElementsByClassName( "navigation-dropdown-list" )[0]; partnersLastDivMobile.insertAdjacentHTML( "afterend", twilioServicesHTMLMobile ); }

Short Codes

Send and receive the highest volume of text and picture messages in the least amount of time.
Apply online for a short code
Illustration showing a confirmation message sent from to a customer with a short code number.

High performance SMS

Use a short, recognizable number to send and receive messages with blazing speed.

Hassle-free procurement

Lease a new short code or migrate your existing one. Twilio manages the entire 8‑12 week carrier approval process so you don’t have to.

Apply online

Global coverage

With short codes available in the US, Canada, and the UK, and long code phone numbers in more than 100 locales, you can reach people anywhere in the world.

See SMS guidelines for your locale

100 messages per second

When timing counts, a Twilio Short Code gets your messages delivered without having to worry about message queueing or carrier filtering. Throughput starts at 100 messages per second.

Learn more

"The amount of engineering work it took to switch to the short code was trivial. It took us just ten minutes to make the change."

Karl Savino CTO, GameChanger

Short codes simplified

Short codes can have a lot of snags to get caught on. Twilio smooths out the rough edges so you can spend more time shipping and less time chasing bugs.

Higher deliverability

Twilio Messaging Service features can reroute to standard long‑code phone numbers automatically in the US when a carrier is unable to receive messages from short codes.

See all Messaging Service features

Content intelligence

Automatic picture transcoding, character encoding, and message assembly ensure that messages are delivered reliably without needing custom code.

See all SMS features

The Twilio Advantage

Communicate reliably

Experience a 99.95% uptime SLA made possible with automated failover and zero maintenance windows.

Operate at scale

Extend the same app you write once to new markets with configurable features for localization and compliance.

Many channels

Use the same platform you know for voice, SMS, video, chat, two-factor authentication, and more.

No shenanigans

Get to market faster with pay‑as‑you‑go pricing, free support, and the freedom to scale up or down without contracts.

Start for free