Exclusive Content

SVP of brand alliances Greg Millard says league’s growth “will extend” after Argentinian star moves on.
Paulius Motiejunas insists a new NBA-led club competition would be detrimental to European basketball.
Secretary general Max Cobb sees AI, gaming and athlete-generated content as way to build biathlon’s audience before 2026 Winter Olympics and beyond.

What's Next

As investors and private equity play an increasingly pivotal role in sports teams, leagues, and platforms worldwide, the need for connection, insight, and deal-making has never been greater. That's why SportsPro is launching the SportsPro Investment Summit, coming to London, 8th-9th July 2025. Bringing together 100s of industry leaders, investors and key stakeholders, this event
As sport continues to be under pressure to evolve, there's one technology that has the chance to enable that evolution. To continue the acceleration and to bridge the knowledge gap still facing the sports industry, SportsPro is delighted to announce that SportsPro AI will be returning to London in 2025. Join us to meet with
Every October, in partnership with NorthStar Solutions Group, SportsPro launch their much anticipated 50 Most Marketable Athletes list. Going far beyond vanity metrics, this ranking is the most comprehensive assessment of athlete marketability ever undertaken.

Agency Spotlight

Amid rising costs and stagnant sports sponsorship models, mid-tier rights-holders must embrace data-driven, D2C strategies to escape a race to the bottom.
N3XT Sports’ 2025 Digital Trends in the Sports Industry report delves into the role of digital-product ownership and how sports organizations are diversifying their workforce to meet today’s demands.
Digital innovation and extensive broadcast agreements set to boost sponsor visibility as tournament reaches over 100 territories